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Member News ~ July 29, 2024

July 26, 2024

Member News ~ July 29, 2024

Agape Announces Leadership Change

On Saturday, July 20th the Agape's Board of Directors announced Karle (Chapman) Alexander, the organization's General Manager to succeed  Eileen Chapman in the role of Executive Director.  Learn more.

Geisinger Medical Center road project moves to next phase; temporary traffic pattern set in front of hospital

Geisinger Medical Center will soon move to the next phase of its road relocation project on Medical Center Drive in front of the hospital. Starting July 22, weather permitting, the lower loop of Medical Center Drive, closest to the Pine Barn Inn, will be closed to all public traffic. Learn more. 

Bloomsburg Children's Museum Announces August Programs and Camps

Check out all the programs and camps happening at the Bloomsburg Children's Museum in August. 

Commonwealth University – Bloomsburg Community Day Fair & Carnival

The BU Community Day Fair and Carnival provides an opportunity for new incoming students at Commonwealth University - Bloomsburg to meet and begin to build relationships with the leaders and organizations that are part of the local community. Learn how to register your organization to attend.

Mark your Calendars for Danville Third Thursday Events

Happening August 15th from 5:00 - 7:00 Danville will host Third Thursday events! Live music, sidewalk sales, food & drink features, and more!

DCDC's 50th Anniversary Continues July 30 and 31st

Danville Child Development will be hosting Gina’s Scoops Ice Cream Truck at their facilities from 3:00-5:30 pm in the parking lot. On July 30 Gina’s Scoops will be at their Wall St location, and on July 31 Gina’s Scoops will be at our Bloom Rd location.

A Busy Summer for United Way Means Positive Impact for Local Communities

Susquehanna Valley United Valley (SVUW) has made significant strides this summer. Strategic planning, annual allocations, and collaborative meetings with partners have positioned them to deliver increased support and resources to our community. Learn more.

July ReadyPA Newsletter out now!

The featured articles this month include: Feeling Hot, Hot, Hot!; Know Your Heat Terms, and Stay Safe with Leftover Fireworks

For the Cause Hosting Annual Gala

For the Cause is hosting their Annual Gala on Friday August 9th.  The evening will include live music, dinner, a silent auction and raffles.  To learn more and RSVP to the event click here.

BIDA co-Hosting Active Shooter Workshop

B.I.D.A. is co-hosting an Active Shooter Workshop with Texas A&M Engineering Extension Service (TEEX) is on Tuesday, August 13th in the large community room in the Eagles Building. To register, you MUST create a student profile using this link.  This workshop is free and is expected to fill up fast.  Learn more about the workshop.

Bloomsburg Rotary Donates to EOS Therapeutic Rising Center

The Bloomsburg Rotary donated $1,485 to EOS Therapeutic Riding Center sponsoring Miracles on Horseback. Founder Debbie Smith has built this program for the disabled in our community on a pay as you can for disabled riders and veterans where they have a dozen horses serving roughly 80 disabled riders and 40 veterans.

IMC Partnering to Offer Electrical Safety Training

The Innovative Manufacturers’ Center (IMC), Inc. is excited to announce its continued partnership with The Manufacturers' Association to support training in electrical safety in central and southcentral Pennsylvania through December 2024. Open enrollment opportunities scheduled are as August 7 – Altoona, August 21 – Williamsport, September 9 – Lewisburg, and October 8 – State College.  Learn more.

Commonwealth University Hosting Fall Management, Supply Chain, Marketing, Technology & Analytics Career Expo

Commonwealth University of Pennsylvania is pleased to announce its Fall 2024 Management, Supply Chain, Marketing, Technology & Analytics Career Expo at the Bloomsburg campus. Meet students and potential hires from Bloomsburg, Lock Haven, and Mansfield who are interested in careers in Logistics, Information Technology, and Management. For more information reach out to Darwin Kysor at dkysor@commonwealthu.edu or call 570-484-2181.

Pennsylvania College of Technology offers Workforce Development Courses

Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.

Camp Victory hosting Dr. O's Victory Ride August 25th

Camp Victory in Millville, PA is hosting Dr. O’s Ride for Victory on August 25th. The event will feature a scenic ride through the mountains surrounding Camp Victory. Learn more.

July PPL Newsletter Focused on Tree Trimming Process

Servpro of Columbia, Montour & Sullivan Counties offering CE classes

5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties.  Get the full schedule.

There is Still Time - Service 1st’s Annual Charity Duck Derby Tickets Available

The Service 1st Federal Credit Union rubber duckies are getting ready for their Annual Charity Duck Derby. The event is scheduled for Saturday, August 3, 2024, at 12:00 noon on the Danville/Riverside Bridge in Danville. Don’t miss your chance to sponsor a duckie in the big race! Tickets are on sale now through July 31, 2024. Learn More.

LCBC hosting annual Global Leadership Summit

For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9.  Learn more.

Bloomsburg Rotary Hosting 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic"

Wednesday, August 14th will see the 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic" at Frosty Valley Resort.  Learn more.

3rd Annual Photo contest hosted by Journey Bank

Calling all local photographers! Registration is now open for the 2024 Journey Bank Photography Competition. Explore this year's categories, as well as the brand-new Hometown Pride category! Download your registration packet.  Registration closes Friday, September 13th.

Community Giving Foundation partnering on a regional nonprofit Conference in October

Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org

Women's Center to Celebrate Anniversary

Save the Date for the 50th Anniversary Celebration of the Women's Center of Columbia and Montour Counties happening November 16, 2024.

Understanding the Role of GAP Plans

July 24, 2024

Understanding the Role of GAP Plans

In the complex landscape that exists within healthcare, individuals often encounter unforeseen expenses that can put a substantial strain on their financial well-being. To help their workers better prepare for these situations, employers can install GAP health insurance options as a valuable component of their employee benefit package.

As its name implies, GAP plans can help fill the gaps left by traditional health insurance plans. While traditional plans typically cover a portion of medical expenses, individuals are often responsible for deductibles, copayments, and other out-of-pocket costs. GAP insurance steps in to alleviate this financial burden by providing additional coverage for expenses not fully covered by primary health insurance.

Typically purchased alongside high deductible health plans (HDHPs), GAP policies allow individuals to receive coverage on medical expenses before their deductible has been met. For many individuals with these high deductible plans, paying a small monthly premium for GAP insurance can potentially lead to significantly lower medical expenses.

To understand how GAP health insurance operates, it may be helpful to consider a scenario where an individual has been hospitalized due to a medical emergency. Their primary insurance covers a majority of eligible expenses, but leaves roughly 20% of total costs, which includes deductibles and copayments, as out-of-pocket expenses. By having GAP insurance plans in place, some if not all of the out-of-pocket costs could be covered, reducing the individual's financial liability.

As healthcare costs continue to rise, an investment in GAP health insurance can provide invaluable security and peace of mind, ensuring that individuals are adequately protected against unforeseen medical expenses. However, although very beneficial to supplement an existing comprehensive medical program, it is important to realize that GAP plans do not meet the requirements of the Affordable Care Act (ACA) and as such should not be used as the sole source of medical coverage for an individual.

The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at cmcc.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3536.

Unleashing Your Brand’s Personality in the Age of AI

July 24, 2024

Unleashing Your Brand’s Personality in the Age of AI

  • Defining a brand's personality is key in standing out in the digital landscape, using frameworks like Carl Jung's archetypes and Sally Hogshead's fascination triggers.
  • Determining brand personality involves understanding its character, core values, and motivations.
  • Carl Jung's archetypes help in creating relatable and engaging brand identities that resonate on a deeper psychological level.
  • Sally Hogshead's fascination system uses seven triggers to engage consumers and influence their buying decisions, enhancing brand attractiveness.
  • Implementing brand personality across a company requires creating a messaging playbook, conducting training sessions, and integrating AI content creation for consistency and authenticity.

723 words ~ 4 min. read

In today's crowded digital landscape, defining a brand's personality is crucial for standing out. Ginger Zumaeta is the founder of Motive3, a brand strategy agency dedicated to helping companies craft messaging that motivates and resonates. In a recent interview with Inc., she shared some of her best techniques for discovering and developing a brand personality, especially in the age of AI. Read on to learn how Zumaeta empowers her clients to leverage a brand identity in their marketing and how you can apply her strategies to forge your own.

Determining Your Brand Personality

Before we review Zumaeta's strategies, let's review some brand personality basics. To create a unique identity, you want to go beyond simply describing your brand with a few adjectives; instead, search for the essence of what makes your brand relatable and human. To uncover your brand personality, ask the following questions:

  1. If your brand were a person, who would it be? This helps you visualize your brand's character, making it easier to develop a relatable persona.
  2. What values would it stand for? Understanding the core principles that drive your brand will guide your messaging and content strategies.
  3. What is its motive? Identifying the motivations behind your brand's existence will allow you to create authentic connections with your audience.

Explore Brand Identity with Jung's Archetype Framework

Carl Jung's archetypes provide a powerful framework for businesses looking to define their brand personality. Jung identified a set of twelve archetypes that embody universal human motivations and traits, each representing a unique narrative that resonates with audiences on a deeper psychological level. These archetypes—such as the Hero, the Caregiver, the Rebel, and the Creator—serve as guiding personas that brands can adopt to forge meaningful connections with their customers. By aligning their messaging and content strategies with one or more of these archetypes, brands can effectively communicate their values and build a loyal following. Embracing this archetype approach not only clarifies your brand's identity but also enhances your storytelling capabilities, allowing you to stand out in a saturated marketplace.

Applying the Hero Archetype: A Case Study in Landscaping

Consider an eco-friendly landscaping company using the Hero archetype to shape its brand. This company champions environmental sustainability and top-notch service, transforming outdoor spaces into thriving ecosystems. By presenting itself as a problem solver, the Hero brand tackles challenges like poor soil and invasive plants, helping clients achieve their dream gardens. Through effective storytelling, the company shares success stories of revitalized landscapes, building trust and admiration while reinforcing its commitment to impactful community changes.

Leveraging the Fascination System

Sally Hogshead's fascination system provides a straightforward way for businesses to attract their ideal customers. Hogshead, the creator of the first personal brand measurement, the fascinate test, highlights seven fascination triggers—passion, innovation, trust, mystique, alertness, power, and prestige—that engage consumers' emotions and influence their buying decisions. By understanding and using these triggers, brands can craft messages that resonate with their target audience, making their products more attractive.

For example, a brand could use the "mystique" trigger to create a sense of exclusivity and intrigue, or it might use "trust" by highlighting customer testimonials and transparency. By applying the fascination system strategically, businesses can stand out in and build stronger customer relationships, leading to increased loyalty and sales.

Implementing Your Brand Personality Across the Company

To implement your brand personality effectively within your company, create a detailed messaging playbook and get your team on board. Integrating this framework into your AI content creation will also ensure consistency and authenticity in your digital touch points.

  1. Create a Messaging Playbook: Outline your brand's core attributes, key messages, and tone of voice. This guide helps everyone in the organization embody the brand's essence in their communications.
  2. Conduct Training Sessions: Train employees to reflect the brand personality in their roles, fostering a cohesive culture aligned with your identity.
  3. Integrate AI Content Creation: Program AI systems to generate content consistent with your brand personality. By following the messaging playbook, AI can produce authentic and engaging content for your audience.

The Takeaway

Building a strong brand identity is crucial for businesses to succeed in today's competitive market. By using frameworks like Jung's archetypes and Hogshead's fascination triggers, your business can create an authentic personality that connects with your audience. Applying these strategies throughout the organization ensures a consistent brand experience that builds loyalty and boosts engagement.

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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.

Member News ~ July 22, 2024

July 19, 2024

Member News ~ July 22, 2024

Geisinger Medical Center road project moves to next phase; temporary traffic pattern set in front of hospital

Geisinger Medical Center will soon move to the next phase of its road
relocation project on Medical Center Drive in front of the hospital. Starting July 22, weather permitting, the lower loop of Medical Center Drive, closest to the Pine Barn Inn, will be closed to all public traffic. Learn more. 

Central PA Energy Summit Happening July 22

Participate in the Central PA Energy Summit to delve into the topic of energy affordability and accessibility within Central PA.  Learn more here.

Commonwealth University – Bloomsburg Community Day Fair & Carnival

The BU Community Day Fair and Carnival provides an opportunity for new incoming students at Commonwealth University - Bloomsburg to meet and begin to build relationships with the leaders and organizations that are part of the local community. Learn how to register your organization to attended.

DCDC's 50th Anniversary Continues July 30 and 31st

Danville Child Development will be hosting Gina’s Scoops Ice Cream Truck at their facilities from 3:00-5:30pm in the parking lot. On July 30 Gina’s Scoops will be at their Wall St location, and on July 31 Gina’s Scoops will be at our Bloom Rd location.

July ReadyPA Newsletter out now!

The featured articles this month include: Feeling Hot, Hot, Hot!; Know Your Heat Terms and Stay Safe with Leftover Fireworks

BOOM Camps happening

Better Orientation Onboarding & Mentoring (BOOM) Camps will be hosted free and online in July.  Get dates, and session topics and register by clicking here.  Help BOOM Camp by participating in a survey that will gather insights from local employers to develop valuable learning content for HR professionals, business leaders, workforce development experts, and educators in Central PA. A summary will be shared with BOOM Camp participants and available by request. The final report will be ready by summer 2024.

Abby Dale Promoted to PA CareerLink® EARN Supervisor for Central Workforce Development Region

Central Susquehanna Opportunities has announced the promotion of Abby Dale to Supervisor, EARN, Employment Advancement and Retention Network, for the Central Workforce Development Region. In this new role, Abby will be responsible for ensuring the success of the region’s EARN program. Abby will be supervising 18 staff across nine counties in five offices. Congratulations Abby!

Go Joe stopping at Jackson Manson July 25th

Joe Snedeker, from WNEP, will be stopping at the Jackson Mansion on July 25th at 12 p.m. during his charity bike ride for Saint Joseph’s Center in Scranton. A camera crew will be on site from 11 a.m. until 1 p.m. Learn more about his stop!

BIDA co-Hosting Active Shooter Workshop

B.I.D.A. is co-hosting an Active Shooter Workshop with Texas A&M Engineering Extension Service (TEEX) is on Tuesday, August 13th in the large community room in the Eagles Building. To register, you MUST create a student profile using this link.  This workshop is free and is expected to fill up fast.  Learn more about the workshop.

IMC Partnering to Offer Electrical Safety Training

The Innovative Manufacturers’ Center (IMC), Inc. is excited to announce its continued partnership with The Manufacturers' Association to support training in electrical safety in central and southcentral Pennsylvania through December 2024. Open enrollment opportunities scheduled are as August 7 – Altoona, August 21 – Williamsport, September 9 – Lewisburg, and October 8 – State College.  Learn more.

Women's Giving Circle announces grant recipients

During their Annual Meeting held July 17th the Women's Giving Circle announced their grant recipients. $10,000 grant recipient: Beyond Violence—Shelter Appliance Replacement, $10,000 grant recipient: Dwell Orphan Care—Restoring Hope & Dignity Through The Hope Chest Foster Closet $500 grant recipient: Central Susquehanna Opportunities—Tri-County Hygiene Products Distribution $500 grant recipient: The Children's Museum—Bright Futures: Renewing Spirits & Inspiring Minds
Women's Giving Circle members and Foundation staff also shared updates on membership and engagement opportunities. New Steering Committee Officers were voted in by members to begin terms in January 2025, including Brianna Apfelbaum Kula (chair), Ellen Withrow (vice-chair), and Tiffany Bienkowski (secretary).

Bloomsburg Children's Museum Hosting Daddy Daughter Dance

The Friends of the Bloomsburg Children’s Museum (BCM) will host its 3rd annual Daddy Daughter Dance on Sunday, July 28 from 3-6 p.m. at the Museum, 2 West 7th Street, Bloomsburg. Daughters may be escorted by dad, grandpa, Uncle, or any special person who fits this role. Learn More.

Chevrolet of Bloomsburg earned 2023 Mark of Excellence Award

Congratulations to Chevrolet of Bloomsburg for earning the Mark of Excellence Award for 2023.  Chevrolet District Sales Manager, Mike Owens stopped to present the award to Dealer Principal Matt Weyrauch on July 18th.

Commonwealth University Hosting Fall Management, Supply Chain, Marketing, Technology & Analytics Career Expo

Commonwealth University of Pennsylvania is pleased to announce their Fall 2024 Management, Supply Chain, Marketing, Technology & Analytics Career Expo at the Bloomsburg campus. Meet students and potential hires from Bloomsburg, Lock Haven and Mansfield who are interested in careers in Logistics, Information Technology and Management. For more information reach out to Darwin Kysor at dkysor@commonwealthu.edu or call 570-484-2181.

Pennsylvania College of Technology offers Workforce Development Courses

Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.

Camp Victory hosting Dr. O's Victory Ride August 25th

Camp Victory in Millville, PA is hosting Dr. O’s Ride for Victory on August 25th. The event will feature a scenic ride through the mountains surrounding Camp Victory. Learn more.

Construction and Maintenance Training Programs offered at CMAVTS

This workforce development opportunity is provided by Columbia County Commissioners in partnership with Community Strategies Group and funded by the COVID-19-ARPA, Whole-Home Repairs Program Funds. This program is tuition-free for Residents of Columbia County. Training is provided by Columbia-Montour Area Vocational Technical School. For more information and to register for a course, call 570-784-8040, extension 3320, and check out the course schedule here.

July PPL Newsletter Focused on Tree Trimming Process

Servpro of Columbia, Montour & Sullivan Counties offering CE classes

5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties.  Get the full schedule.

There is Still Time - Service 1st’s Annual Charity Duck Derby Tickets Available

The Service 1st Federal Credit Union rubber duckies are getting ready for their Annual Charity Duck Derby. The event is scheduled for Saturday, August 3, 2024 at 12:00 noon on the Danville/Riverside Bridge in Danville. Don’t miss your chance to sponsor a duckie in the big race! Tickets are on sale now through July 31, 2024. Learn More.

LCBC hosting annual Global Leadership Summit

For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9.  Learn more.

Bloomsburg Rotary Hosting 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic"

Wednesday, August 14th will see the 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic" at Frosty Valley Resort.  Learn more.

3rd Annual Photo contest hosted by Journey Bank

Calling all local photographers! Registration is now open for the 2024 Journey Bank Photography Competition. Explore this year's categories, as well as the brand-new Hometown Pride category! Download your registration packet.  Registration closes Friday, September 13th.

Community Giving Foundation partnering on a regional nonprofit Conference in October

Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org

Women's Center to Celebrate Anniversary

Save the Date for the 50th Anniversary Celebration of the Women's Center of Columbia and Montour Counties happening November 16, 2024.

The Growth and Opportunity Imperative for America

July 17, 2024

The Growth and Opportunity Imperative for America

Source: U.S. Chamber of Commerce

Today, many Americans do not feel like the economy is working for them. They’re feeling the burden of rising prices, homeownership seems increasingly out of reach, and the government is drifting further down the path of unsustainable debt and deficits with no clear plan to correct course.

To create the future we want, and the next generation deserves, we call on candidates and elected officials to pursue policies that will significantly boost America’s growth.

Economic growth is not just a static number on a chart. It is a snapshot into the lives of everyday people—the value of their efforts, their ability to provide for themselves and their families, the belief that their children’s lives will be better than their own. It is the driving force that powers the American Dream, where individual effort can lead to upward mobility regardless of one’s position on the socioeconomic spectrum. Sustained economic growth enhances the overall quality of life for all, increases incomes, expands opportunities, fosters innovation, and strengthens our nation.

The benefits of growth are clear, but the path to renewed growth is too often overlooked. At the U.S. Chamber of Commerce, we believe America needs a growth and opportunity imperative—a national priority, driven by people through innovation and productivity and fostered through sound public policy.

Synopsis

Many of the tailwinds that helped sustain rapid economic growth from 1950 to 2010 have dissipated. At the very time we need faster sustained growth to help solve problems, we face a future where growth will be dramatically slower. Going forward, public policy will play a decisive role in ensuring America can continue to grow and prosper, creating more and better opportunities for Americans.

The U.S. Chamber of Commerce is calling on all candidates and elected officials to embrace the Growth and Opportunity Imperative, establishing a goal of at least 3% economic growth annually and prioritizing policies that will support faster-sustained economic growth.

To inform policymakers, the Chamber will release a series of memos outlining the policies that can help support the growth the American people deserve.

What We Mean by Growth

This memo discusses economic growth in terms of the increase in real (inflation-adjusted) gross domestic product (GDP). What this economic statistic really represents is the increase in the quantity and quality of the goods and services that a country produces that improve our quality of life and standard of living.

The Slowdown in Economic Growth

From 1950 to 2010, real economic growth in the United States averaged 3.4% a year, even with recessions.

  • As a result, the 2010 economy was seven times larger than the 1950 economy.
  • The population of the U.S. also grew during this period, but the economy grew faster. Real per capita GDP was more than three times larger in 2010 than in 1950.

Since 2010, growth has averaged just 2.2% a year.

The nonpartisan Congressional Budget Office projects even slower growth, averaging just 1.8% for the next decade.

Much of the slowdown is attributed to the decline in tailwinds, which had supported faster economic growth:

  • In the 1950s, in the aftermath of World War II, while the rest of the world was rebuilding, America was able to convert its vast military production into domestic manufacturing production. This burst of economic activity supported rapid growth.
  • Since then, our economy has matured into a more service, technology, and innovation-based economy.
  • In the 1960s, the baby boomer generation began entering the workforce and continued to do so through the early 1980s, leading to a rapid expansion of the labor pool.
  • With the youngest baby boomers now reaching the age of 60, most of this generation has exited the workforce.
  • Beginning in the 1960s and continuing through the 1990s, there was a dramatic increase in the number of women in the workforce, with female labor force participation jumping from 38% in 1960 to 60% in 1999.
  • Today, female labor force participation is 57%.

Why Growth Matters

Faster Growth Is Essential to the American Dream

A big part of the American Dream is the idea that our children will be better off than we are, and our grandchildren will be even better off than their parents. Our ability to substantially improve our lives depends, in part, on how quickly the overall economy is growing. It is much easier for our slice of the pie to get bigger when the overall pie is also getting bigger.

Sustained economic growth provides a foundation for broad-based prosperity by expanding opportunities, increasing incomes, fostering innovation, and enhancing the overall quality of life for individuals and families. It is a critical driver in reducing poverty and creating a society where everyone has a chance to thrive.

  • When our economy is growing at 3%, someone who is born today will see America’s economy double in size by the time they are in their early 20s.
  • At 2% growth, it will take until they are in their mid-30s for the economy to double.

Faster Growth Provides Us with More Choices at Lower Prices

Real economic growth not only expands wages and income (enabling us to afford more of the goods and services we need and want) but also boosts production, giving us more choices at lower prices. The result is a higher standard of living. For example:

Shopping for Children’s Shoes

  • In 1980, if you wanted to shop from home, say for children’s shoes, that most likely meant the 1,566-page Sears Spring / Summer Catalogue, where you would find about 15 styles of children’s shoes ranging in price from $8.99 to $25.99. At the median weekly earnings of $269 and average hours worked, it would take two hours of work to pay for a $15 pair of shoes.
  • On Amazon right now, you can find over 20,000 options with prices as low as $4 and as high as over $200. A $15 pair of shoes today would require less than a half-hour of work at the median wage and average hours worked.

Buying a Cell Phone

  • In 1983, the first commercially available handheld cellular phone (the Motorola DynaTAC 8000x) hit the market at $3,995. At a median weekly salary of $316, it would have taken you nearly 13 weeks to buy a cell phone. (Music player, map, address book, calculator, etc., not included.)
  • Today, you can buy an iPhone 15 for $799. At today’s median weekly salary, that would require less than a week of work to earn.

Purchasing a New Car

  • In 1992, the lowest MSRP for a Toyota Camry was $14,368, and it got 21 miles to the gallon. At the median weekly wage of $443, it would take just over 32 weeks of work to earn enough to pay for the car.
  • Today, the lowest MSRP for a 2024 Camry is $26,420, and it gets 32 miles to the gallon. At today’s median wage, it takes just over 23 weeks of work to pay for a new car.

Faster Growth is Essential to Taming Rising Federal Debt

Persistently high deficits and the growing federal debt are rightfully a concern. While fiscal policies are key to stabilizing our growing debt, economic growth will also play a critical role.

Increasing productivity such that we increase economic growth by just a half a percentage point a year, from 2% to 2.5%, would by itself decrease the federal deficit by $1.2 trillion over the next 10 years.

  • The opposite is also true: If productivity is less than expected under current economic assumptions and the economy grows at just 1.5% on average, that by itself would increase the deficit by $1.2 trillion.

The Role of Public Policy and a Pro-Growth Goal

When an economy has strong tailwinds, it can grow rapidly despite bad public policy. When those tailwinds disappear, public policy plays a critical role in maximizing opportunities for growth.

To grow America’s economy and create better opportunities for Americans, we need policies that:

  • Support a larger and more skilled workforce.
  • Support investments in innovation and cutting-edge technology and the private-sector deployment of those innovations to improve productivity.
  • Embrace the economy of the future, rather than trying to recreate one of the past, and give the private sector the certainty to plan, invest, and grow.

To properly orient these policies, we need a goal and a test. The U.S. Chamber of Commerce is calling on elected officials and candidates to embrace a goal of at least 3% annual real growth over the next decade—a 50% increase over current projections—and to use that goal as a test against which policies are judged.

2024-25 State Budget Breakdown

July 17, 2024

2024-25 State Budget Breakdown

Source: Pa Chamber of Business and Industry

Below are key highlights from the FY 2024-25 budget and elements important to the business community.

Total Spend

  • Total General Fund spending of $47.6 billion for Fiscal Year 2024-25, representing a six percent increase in state spending over last year.
  • Spends $740 million less than what Gov. Shapiro proposed in February.
  • Makes a $740 million deposit into the Rainy-Day Fund, bringing the fund to over $7 billion.

Tax Changes

  • Maintains the current phase-down schedule of the Corporate Net Income Tax (CNI), from 8.49 percent to 7.99 percent in 2025.
  • Makes improvements to Pennsylvania’s treatment of Net Operating Losses moving forward by gradually increasing the amount companies are able to deduct using losses incurred after Jan. 1, 2025.  Prospective Net Operating Loss deductions will gradually increase, reaching 80 percent in 2029.  Net Operating Losses incurred prior to Jan. 1, 2025, may still be used to offset tax liabilities by up to 40 percent.
  • Clarifies that any goodwill filed by banks with the Federal Deposit Insurance Corporation (FDIC) is excluded from the bank shares tax calculation. This resolves an issue where the Department of Revenue has denied goodwill deductions that involve combinations of bank holding companies which result in the combination of subsidiary banks.
  • Creates a tax credit for employer contributions to employees’ 529 tuition savings accounts.
  • Creates a tax credit for employer contributions toward employees’ child care costs.

Permitting Reform and SITES

  • Creates the Streamlining Permits for Economic Expansion and Development (SPEED) Program, providing an option for third-party review of certain air, earth disturbance, and water permit applications, establishing permit review timelines by DEP and conservation districts, as well as a permit tracking system.
  • Includes $400 million for the PA Strategic Investments to Enhance Sites (PA SITES) program, which funds site development and infrastructure to create shovel-ready sites.

Energy and Infrastructure

  • Establishes a comprehensive regulatory framework for deploying carbon capture technology, which holds great potential to be added to Pennsylvania’s diverse energy portfolio. Establishing a legal and regulatory framework for carbon dioxide capture, utilization, and sequestration is vital to ensuring the deployment of billions of dollars in private capital and potentially leveraging federal infrastructure funding to innovate in low-carbon manufacturing, agricultural, and energy production projects.
  • Uses $80.5 million of the current surplus to make a one-time investment in multimodal infrastructure projects through PennDOT.
  • Continues the phase-out of State Police funding from the Motor License Fund with a goal to fully phase down by 2026-27.
  • Implements a $200 user fee for electric vehicles that will scale up over time to ensure their contributions towards road and bridge infrastructure maintenance.

K-12 Education

  • Adds roughly $1 billion in new K-12 public education funding. This includes:
    • $285 million to be driven out in the Basic Education Funding Formula.
    • A $100 million increase in special education spending.
    • $100 million for school facility upgrades.
    • A $526 million dollar increase in the Ready-to-Learn Block Grant.
      • $493.8 million of which will be driven out in a newly established “adequacy formula.”
      • $32.2 million will be granted to district with “high tax effort.”
  • Increases the Educational Improvement Tax Credit allocation by $70 million, from $470 million to $540 million. This includes:
    • A $50 million increase for scholarship organizations.
    • $20 million more for educational improvement organizations.
    • Additionally, the Opportunity Scholarship Tax Credit will see a $5 million increase.

 Higher Education

  • Establishes a Performance-Based Funding Council to create a formula for state subsidies to Pennsylvania’s research universities: Pitt, Penn State, and Temple.
  • Creates the Grow Pennsylvania Scholarship Program: $5,000 grants for Pennsylvania students who meet degree requirements and work in an in-demand occupation in the state after graduation.
  • Creates the Grow Pennsylvania Merit Scholarship Program: Offers in-state tuition to out-of-state students who commit to working in Pennsylvania in an in-demand occupation after graduation.
  • Creates a new State Board of Education with the authority to:
    • Mandate broad data collection.
    • Develop procedures for an institution of higher education to follow when the institution proposes taking action to discontinue operations.
  • Includes new mandatory tuition and fee disclosure requirements for all institutions.

Workforce

  • Increases the Commonwealth’s investment in career and technical education by 21%, increases the investment in CTE Equipment grants, and makes it easier for qualified individuals to become a career & technical educator.
  • Incentivizes employers to reimburse employees for childcare expenses by creating the Employer Childcare Contribution Tax Credit to ease the burden of child care that strains the PA workforce.
  • Expands the Pennsylvania Housing Affordability and Rehabilitation Enhancement (PHARE) fund to expand the availability of workforce housing in Pennsylvania.
  • Uses $80.5 million of the current surplus to make a one-time investment in transit operations, which is essential for many individuals to get to work.

Alcohol Sales

  • Allows private sector establishments to sell Ready to Drink beverages (RTDs), which are growing in popularity but currently may only be sold in state stores, denying local convenience stores and supermarkets the ability to respond to their customers and sell these products.

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Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.

Strategies for Improving Employee Retention in Small Businesses

July 17, 2024

Strategies for Improving Employee Retention in Small Businesses

  • Offer competitive compensation and benefits to meet or exceed industry standards, ensuring employees feel valued and financially secure.
  • Invest in professional development opportunities, such as training and workshops, to show a commitment to employee growth and career advancement.
  • Create a positive and inclusive work environment where employees feel respected, valued, and part of the company culture.
  • Recognize and reward employee contributions through formal and informal programs to boost morale and loyalty.
  • Implement flexible work arrangements to accommodate diverse work-life balance needs, enhancing overall job satisfaction and retention.

646 words / 3 min. read

Keeping your team together is key, especially for small businesses. Think about it: every time someone walks out the door, it's not just a goodbye party you're throwing; it's time, money, and energy spent on finding someone new and getting them up to speed. Not to mention, it can really bring down morale when people are constantly coming and going. So, how do you keep your A-players happy and on board? Let's dive into some smart moves you can make to ensure your team sticks around.

Competitive Compensation and Benefits

Paying competitive salaries and offering good benefits is essential to employee retention. Studies show that low pay is the top reason people leave their jobs. In recent years, inflation has been a significant factor driving workers to look for jobs with higher pay, in addition to the opportunity to significantly boost earnings with a new starting salary, rather than waiting for incremental pay raises in their current position. Regularly review your compensation and benefits to ensure they're in line with industry standards. Be mindful of the potential impact of offering higher wages to new hires compared to long-standing employees who perform the same tasks. Such disparities can be taken personally by your current staff. To enhance workplace satisfaction, consider offering additional benefits like health insurance, retirement plans, and paid time off whenever possible.

Professional Development Opportunities

Investing in employee growth boosts their loyalty to the company. Offering training, workshops, and further education lets employees improve their skills and move up in their careers. A LinkedIn Learning report shows that 94% of employees are more likely to stick with a company that invests in their career development. When it comes to professional development, you don’t have to start something new. Look for opportunities that already exist with nearby schools or your chamber of commerce.

Positive Work Environment

Creating a positive and inclusive environment is one of the most important ingredients in workplace satisfaction. When employees feel valued and respected, they're happier with their jobs, and studies show that feeling part of the workplace culture makes employees more likely to stay. Bosses and team leaders play an important part of creating a positive work environment, with leadership experts emphasizing the value of fostering open communication, celebrating employee successes, and supporting a healthy work-life balance.

Recognition and Rewards

Regularly recognizing and rewarding employees for their contributions can boost their loyalty to the company. Setting up recognition programs like Employee of the Month awards or performance-based bonuses can encourage employees to do their best. Studies show that this kind of recognition can make employees more satisfied with their jobs and less likely to leave. Small businesses, in particular, should start both formal and informal programs to celebrate their employees' achievements. Need inspiration? Indeed published eight examples of employee recognition programs to create a thriving workplace culture.

Flexible Work Arrangements

It’s no surprise that work flexibility tops the list for employee retention. From four-day work weeks, to hybrid work schedules, to unlimited PTO, there are many ways to give your employees more control over their work life. A Owl Labs study showed that more than 70% of workers agree that the option to work from home would make them happier. Not every small business can provide remote working opportunities, but that shouldn’t mean you ignore the cultural shift toward more flexible work expectations. If you’re looking to make improvements in work flexibility, start first with finding out what your employees want. Great Place to Work, a global organization dedicated to helping companies foster a positive workplace culture and employee experience, offers these strategies to help you think creatively and get started.

The Takeaway

Small businesses can significantly improve employee retention by focusing on competitive compensation, professional development, a positive work environment, recognition and rewards, and flexible work arrangements. By addressing these key areas, business owners can create a workplace that not only attracts top talent but also inspires loyalty and dedication among their team members. Investing in these strategies is not just about preventing turnover; it's about building a thriving and engaged workforce that contributes to the long-term success of the business.

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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.

New Member Highlight-Brewskis

July 12, 2024

New Member Highlight-Brewskis

Brewskis Coffee & Bar is downtown Bloomsburg’s best place to meet with friends and colleagues. They are the only coffee shop bar in the area and established their name by offering coffee, beer, and homemade pierogi. General Manager Norman Mael has been working with the kitchen staff to offer evolving menu offerings for breakfast, lunch, and dinner. Brewskis downstairs entertainment venue is also the ideal location to host private events, company meetings, and holiday parties. Check out their website at www.brewskiscoffeeandbar.com to find out more.

Member News ~ July 15, 2024

July 12, 2024

Member News ~ July 15, 2024

Geisinger announces plans for major expansion of Geisinger Medical Center

On July 11th Geisinger officials announced major plans to make better health easier for the central Susquehanna Valley and beyond with a proposed $880 million expansion of Geisinger Medical Center. Learn more.

Central PA Energy Summit Happening July 22

Participate in the Central PA Energy Summit to delve into the topic of energy affordability and accessibility within Central PA.  Learn more here.

DCDC's 50th Anniversary Continues July 30 and 31st

Danville Child Development will be hosting Gina’s Scoops Ice Cream Truck at their facilities from 3:00-5:30pm in the parking lot. On July 30 Gina’s Scoops will be at their Wall St location, and on July 31 Gina’s Scoops will be at our Bloom Rd location.

Congratulations to Shelley Gadoury on her retirement!

Shelley Gadoury will retire from the Bucknell University Small Business Development Center (SBDC) on today! Her career at Bucknell is marked by over 22 years of service, especially through her coordination of hundreds of educational workshops and webinars for the business community. Congratulations Shelley!

BOOM Camps happening

Better Orientation Onboarding & Mentoring (BOOM) Camps will be hosted free and online in July.  Get dates, and session topics and register by clicking here.  Help BOOM Camp by participating in a survey that will gather insights from local employers to develop valuable learning content for HR professionals, business leaders, workforce development experts, and educators in Central PA. A summary will be shared with BOOM Camp participants and available by request. The final report will be ready by summer 2024.

Go Joe stopping at Jackson Manson July 25th

Joe Snedeker, from WNEP, will be stopping at the Jackson Mansion on July 25th at 12 p.m. during his charity bike ride for Saint Joseph’s Center in Scranton. A camera crew will be on site from 11 a.m. until 1 p.m. Learn more about his stop!

IMC Partnering to Offer Electrical Safety Training

The Innovative Manufacturers’ Center (IMC), Inc. is excited to announce its continued partnership with The Manufacturers' Association to support training in electrical safety in central and southcentral Pennsylvania through December 2024. Open enrollment opportunities scheduled are as August 7 – Altoona, August 21 – Williamsport, September 9 – Lewisburg, and October 8 – State College.  Learn more.

Community Strategies Group holds groundbreaking

Community Strategies Group is excited to celebrate officially breaking ground on Dr. Charles Gillespie Memorial Park in Downtown Bloomsburg! Crews will be on site beginning July 15. Partners pictured at the groundbreaking from left: Rich Kisner (CSG), Tim Wagner (Downtown Bloomsburg, Inc., Mayor Justin Hummel (Town of Bloomsburg), Taylor Farr (Journey Bank) Stephen Drosdick & Jessica Lehman (Gillespie Foundation), Duane Greenly (Greenly Family Foundation), Brian Paulhamus, Leslie Temple and Lisa Hart (Fulton Bank), Chris Berleth (Columbia Montour Chamber), Tom Wise (H&P Construction Inc.),  and Josh Nespoli (CSG).  Partners Not Shown: Alloy5 Architecture, LIVIC Civil, Pennsylvania Department of Community and Economic Development, First Keystone Community Bank, M&T Bank, and PNC.

Bloomsburg Children's Museum Hosting Daddy Daughter Dance

The Friends of the Bloomsburg Children’s Museum (BCM) will host its 3rd annual Daddy Daughter Dance on Sunday, July 28 from 3-6 p.m. at the Museum, 2 West 7th Street, Bloomsburg. Daughters may be escorted by dad, grandpa, Uncle, or any special person who fits this role. Learn More.

Commonwealth University Hosting Fall Management, Supply Chain, Marketing, Technology & Analytics Career Expo

Commonwealth University of Pennsylvania is pleased to announce their Fall 2024 Management, Supply Chain, Marketing, Technology & Analytics Career Expo at the Bloomsburg campus. Meet students and potential hires from Bloomsburg, Lock Haven and Mansfield who are interested in careers in Logistics, Information Technology and Management. For more information reach out to Darwin Kysor at dkysor@commonwealthu.edu or call 570-484-2181.

Pennsylvania College of Technology offers Workforce Development Courses

Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.

Camp Victory hosting Dr. Os Victory Ride August 25th

Camp Victory in Millville, PA is hosting Dr. O’s Ride for Victory on August 25th. The event will feature a scenic ride through the mountains surrounding Camp Victory. Learn more.

Construction and Maintenance Training Programs offered at CMAVTS

This workforce development opportunity is provided by Columbia County Commissioners in partnership with Community Strategies Group and funded by the COVID-19-ARPA, Whole-Home Repairs Program Funds. This program is tuition-free for Residents of Columbia County. Training is provided by Columbia-Montour Area Vocational Technical School. For more information and to register for a course, call 570-784-8040, extension 3320, and check out the course schedule here.

July PPL Newsletter Focused on Tree Trimming Process

Servpro of Columbia, Montour & Sullivan Counties offering CE classes

5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties.  Get the full schedule.

There is Still Time - Service 1st’s Annual Charity Duck Derby Tickets Available

The Service 1st Federal Credit Union rubber duckies are getting ready for their Annual Charity Duck Derby. The event is scheduled for Saturday, August 3, 2024 at 12:00 noon on the Danville/Riverside Bridge in Danville. Don’t miss your chance to sponsor a duckie in the big race! Tickets are on sale now through July 31, 2024. Learn More.

Agapepalooza Happing July 20th

Agapepalooza happening July 20th, 2024.  This is a day of free fun for the whole family with activities, local vendors, and food. Learn more.

Central Susquehanna Opportunities opens Mobile Food Pantry

CSO celebrated the Launch of their mobile food pantry on July 9th. The pantry is ready to serve individuals and families facing food insecurity in Pennsylvania’s Central Susquehanna Valley. Find the locations for the mobile food pantry here.

LCBC hosting annual Global Leadership Summit

For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9.  Learn more.

Bloomsburg Rotary Hosting 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic"

Wednesday, August 14th will see the 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic" at Frosty Valley Resort.  Learn more.

3rd Annual Photo contest hosted by Journey Bank

Calling all local photographers! Registration is now open for the 2024 Journey Bank Photography Competition. Explore this year's categories, as well as the brand-new Hometown Pride category! Download your registration packet.  Registration closes Friday, September 13th.

Community Giving Foundation partnering on a regional nonprofit Conference in October

Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org

Women's Center to Celebrate Anniversary

Save the Date for the 50th Anniversary Celebration of the Women's Center of Columbia and Montour Counties happening November 16, 2024.

July Business Matters Hits Newsstands

July 10, 2024

July Business Matters Hits Newsstands

Thanks again to our partner The Press Enterprise, the newest edition of Business Matters has officially hit newsstands (today)!  Inside the edition, you'll see a recap of the last quarter's member news highlights, ribbon cuttings, events, and more.  You'll also learn about upcoming programs and events, and business news that will impact your business in the coming months.  Special thanks to Special Editions Editor Shawn Stair for another wonderful publication.

Check out the edition here!

 

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