Posts by tacrayton

The Risks of Announcing Changes: Why Businesses Should Think Twice Constantly announcing minor changes can create confusion; businesses should focus on strategic messaging that highlights value and benefits. Effective brand positioning is key to customer loyalty, aligning messaging with brand values fosters trust over time. Celebrating milestones, such as anniversaries or achievements, can enhance brand…

How to Track Your Website Traffic—And Why It Matters Source: CO by the U.S. Chamber of Commerce Author: Jamie Johnson A strong online presence attracts new customers to your business and keeps your current customers engaged. But how do you know if the effort you’re putting into building an audience is paying off? One way…

The Evolving Workplace: Viewing Changes Positively The modern work environment is evolving at a remarkable pace. There are countless ways that the workplace today differs from that of just five years ago and it’s unlikely that the pace of change will slow anytime soon. For many people, changes in the workplace can create stress and…

Back to School: Brought to You by American Business Source: U.S. Chamber of Commerce The back-to-school season is in full swing, with families, students, and teachers gearing up for another school year. The season marks the beginning of another year filled with fresh starts, new academic opportunities, and giving back to local communities. From pencils…

World Kinect – Connecting your business to the right energy deal World Kinect is the expert energy brokerage and services team we’ve chosen to partner with to support businesses like yours, helping you reduce your energy cost, consumption and carbon footprint. World Kinect has been delivering energy procurement and management services for over 40 years.…

7 Effective Budgeting Strategies for Small Businesses Source: CO by U.S. Chamber of Commerce Author: Kaytlyn Smith Creating a budget is vital for the financial health and longevity of your small business. However, it can also be a daunting task. From monthly budgets to vendor choices, there are many elements to plan for and incorporate…

The Critical Role of Child Care in Boosting Economic Development and Supporting Small Business Employment Access to quality child care is crucial for economic growth and small business sustainability, reducing employee absenteeism, and boosting productivity. Employers, including big brands like Patagonia, are finding innovative ways to offer childcare solutions, enhancing hiring and retention. Small businesses…

Resources for you to prepare for the upcoming storm from PPL and Columbia County Emergency Management.