Posts by kmckinnon

Why Most Marketing Content Fails and the Framework That Actually Makes It Work Source: Chamber Today A proven blueprint to attract attention, earn trust, and drive growth Most marketing content fails not because of poor execution, but because it is created without a clear purpose tied to how buyers actually decide. Content that works follows…

15 Tax Deductions Your Business Should Know About Source: CO by U.S Chamber; Kayla Kessler, Contributor Tax deductions reduce your business’s taxable income, which can save you money on quarterly or yearly taxes. Here are 15 tax deductions your small business should know about. Running a business means every dollar counts, especially at tax time. While deductions…

Everything You Need to Know to Handle Customer Complaints and Build a Loyal Fanbase Source: CO, by U.S. Chamber, Jessica Elliott , Contributor Turn mistakes into opportunities by using de-escalation techniques and resolution-tracking tools. Take these steps to effectively manage customer grievances. No small business is perfect, but how it handles customer complaints matters. An effective process resolves issues quickly and consistently, transforming poor…

Virtual-First Health Plans: The New Frontier of Telehealth Care Source: My Benefit Advisor As technology reshapes how we work and live, it’s also redefining how employees access healthcare. Virtual-first health plans, which make digital primary care the initial point of contact, are rapidly emerging as a cost-effective, convenient alternative to traditional insurance models. What began…

One Small Habit That Makes Leaders Instantly More Likable (and More Effective) Source: Chamber Today The habit: Saying “thank you” early, often, and with specificity. Why it works: Gratitude signals respect, builds trust, and lowers defensiveness. The impact: Teams feel seen, performance improves, and leaders gain credibility. The shift: Move from generic praise to precise appreciation tied to outcomes.…