Battling Meeting Fatigue: 5 Elements of Productive Meetings
Source: CO by U.S. Chamber, Emily Heaslip , Contributor
Good meetings require focus, a clear agenda, and actionable next steps.
As much as many people bemoan meetings, gathering your team together to move a project forward is sometimes necessary. Fortunately, some strategies can make meetings a little less painful and a lot more productive. If your team is battling meeting fatigue, here are some tactics you can implement to make meetings better.
5 elements of good meetings
1. A clear agenda and objective.
To get value from each meeting, clarify what you hope to achieve. Before the meeting starts, circulate the primary and (if necessary) secondary objectives to ensure your meeting addresses the key decisions that need to happen.
The agenda should also set the structure for the meeting. Do you need to take time to introduce everyone, or can you dive right into the discussion? Make sure everyone is prepped well in advance for the purpose and desired result of the meeting.
2. A pared-down list of participants.
Often, meetings are derailed by too many cooks in the kitchen. Send meeting invites to a limited number of stakeholders who absolutely must be in the room.
"Only people who are directly connected to the expected outcome should attend the meeting. That way, you will not waste other people's time and productivity. This will also keep the numbers as low as possible, which means less interruptions and distractions," wrote Lifehack.
3. A point person or moderator.
It's helpful to assign a specific person to act as the moderator for the meeting, ensuring the group sticks to the agenda and works toward the objective. The person who planned the meeting does not necessarily have to be the moderator. However, and especially for video or hybrid meetings, it's helpful to have one person in the room who makes sure everyone is heard and keeps track of time.
In our organization, every leadership meeting ends with a review of a W.W.W. list captured during the discussion. It stands for 'What needs to be done,' 'Who is accountable for doing it' and 'When it will be done by.'Tom Conlon, Co-Founder and CEO of North Street
4. A device policy.
If your meeting is in person, clarify ahead of time which devices can be brought to the meeting. Too often, team members bring their tablets or laptops and spend time writing emails rather than paying attention, or a phone rings and a key decision-maker needs to step out of the room, rendering the agenda useless.
Alternatively, some devices can help push the meeting forward. If you are meeting with a team of creatives, bringing slides or mock-ups to give the group something to work with can be helpful. If you have devices in play, let everyone know which software, documents, or video tools they should have preloaded before the meeting so they can participate effectively.
5. Actionable next steps.
All meetings should be wrapped up with a list of the next steps, as well as assigned team members who will carry the results forward.
"In our organization, every leadership meeting ends with a review of a W.W.W. list captured during the discussion. It stands for 'What needs to be done,' 'Who is accountable for doing it' and 'When it will be done by.' This simple tactic has transformed our meetings into meaningful vehicles for solving issues and implementing change," Tom Conlon, Co-Founder and CEO of North Street, a creative agency, told Forbes.
Many organizations send meeting notes to ensure everyone is aligned on the next steps and so those who weren't in attendance are still informed. If you work in a hybrid office, this can be a helpful way to keep everyone on the same page.
Ultimately, meetings should be used to reach a quorum and push decision-making forward. When a discussion needs to take place and can be held more productively live, use a meeting agenda, moderator, and focused outcome to ensure your meeting serves its purpose.
How to set clear objectives for every meeting
One way to make sure your meetings are useful is to assign a specific role to each meeting. McKinsey suggests dividing meetings into three categories:
- Decision-making meetings cover everything from routine decisions (such as a periodic business review) to more complex decisions (such as whether to expand to a new location).
- Creative solutions and coordination meetings cover innovation sessions, as well as routine working sessions, like daily check-ins.
- Information-sharing meetings are limited in value but essentially aim to raise awareness of the new information shared. Many companies are forgoing these meetings in favor of video recordings or podcasts that cover the same information asynchronously.
If the topic of your proposed meeting doesn't fit neatly into any of these categories, question whether it should be a meeting at all.
Once you know which category or purpose your meeting should achieve, you can set an intentional goal for the gathering.
"Identifying the meeting outcome first forces the meeting creator to think critically about their goals," wrote Mural, an artificial intelligence-powered work platform. "One way to picture this is through the lens of the desired end state. What does the situation look like before the meeting takes place? What about after?"
Best practices for keeping meetings on track and on time
Time management is challenging when meeting attendees have different approaches to solving problems and sharing ideas. Designating a moderator can help keep meetings on track and on time. Strong communication skills are also necessary.
"[Some] of the most valuable meeting tips may also be the least well-known because they're not about the meeting structure, participants, or even the agenda; they're about how the meeting leader prepares for the meeting and communicates throughout it," wrote Harvard Business Review.
Consider how you prompt others to share their ideas, provide concise feedback, prepare questions to further the meeting objective, and keep distractions to a minimum. Prompting people to make their comments brief with questions such as "What do you recommend?" can help move the discussion along.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
Data-Driven Benefits: How Mid-Sized Employers Can Boost ROI and Retention
Source: My Benefit Advisor
For mid-sized companies, every benefits dollar counts. Yet too often, employers renew their insurance plans without fully understanding what is driving costs or which benefits employees truly value. By using data more strategically, these employers can design a benefit program that is both cost-efficient and personally meaningful.
A good place to start is by examining claims utilization, demographic trends, and participation rates across medical, dental and voluntary benefits. Patterns often reveal hidden inefficiencies, such as over-insured employees, low preventive care use, or underused wellness resources. And by pairing this information with anonymous employee surveys, company leaders can better understand worker priorities, such as flexibility, family support, or out of pocket predictability.
With the insights gained from this data, employers can shift from a “one-size-fits-all” model to a personalized benefits structure. For example, offering both a base plan and an HSA-compatible high-deductible option can accommodate diverse risk preferences. Adding voluntary benefits like accident, pet, or legal coverage can fill lifestyle gaps without increasing employer costs.
Digital engagement tools further enhance transparency and choice, helping employees see real-time costs and compare plan options. When workers feel informed and empowered, satisfaction rises…and so does retention.
In short, data isn’t just for large corporations. For a mid-sized company, it’s the key to unlocking smarter funding strategies, healthier employees, and a measurable return on investment.
The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at cmcc.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3539.
Understanding the US energy mix: An introduction for small and medium-sized business owners
Source: World Kinect
Navigating the complexities of the US energy market can be daunting for small business owners. However, a clear grasp of the nation's energy mix and the balance between renewable and non-renewable sources can empower you to make informed decisions, manage costs effectively, and align your business with sustainability goals.
This World Kinect guide delves into the US energy mix, the origins of our energy, the distinctions between renewable and non-renewable sources, and the current proportions of each in our energy supply.
What is the energy mix?
The term "energy mix" refers to the combination of various energy sources used to meet a region's or country's energy needs. In the United States, this mix includes both renewable sources – such as solar, wind, hydroelectric, and biomass – and non-renewable sources like coal, natural gas, petroleum, and nuclear energy.
The composition of this mix is influenced by factors such as resource availability, technological advancements, economic considerations, and policy decisions. Understanding the energy mix is crucial for businesses aiming to optimize energy consumption, reduce costs, and contribute to environmental sustainability.
Where does most energy in the US come from?
Recent research shows the US energy consumption is predominantly sourced from non-renewable resources. According to the US Energy Information Administration (EIA), in 2022, petroleum accounted for approximately 36% of the total energy consumption, primarily used in transportation and industrial sectors. Natural gas followed closely, contributing about 32%, serving as a key fuel for electricity generation and heating.
Coal, once the dominant energy source, has seen a decline but still represented around 11% of the energy consumption, mainly in electricity generation. Nuclear energy provided about 8%, offering a significant portion of carbon-free electricity. Renewable energy sources collectively contributed approximately 13% to the total energy consumption, with notable growth in wind and solar power.
Renewable and non-renewable energy in the US
Non-renewable energy sources:
Non-renewable energy sources are those that do not replenish on a human timescale. In the US, the primary non-renewable sources include:
- Petroleum: Used extensively in transportation, manufacturing, and as a raw material in various industries.
- Natural gas: Utilized for electricity generation, heating, and as an industrial feedstock.
- Coal: Historically significant for electricity generation, its usage has declined due to environmental concerns and competition from cleaner energy sources.
- Nuclear energy: Provides a substantial share of the nation's electricity through nuclear fission processes in reactors.
Renewable energy sources:
Renewable energy sources naturally replenish and are considered more sustainable. In the US, key renewable sources include:
- Wind energy: Harnesses wind currents to generate electricity through turbines.
- Solar energy: Captures sunlight using photovoltaic cells or concentrated solar power systems to produce electricity or heat.
- Hydroelectric power: Generates electricity by utilizing the flow of water to drive turbines.
- Biomass: Involves using organic materials like wood, agricultural residues, and waste to produce heat, electricity, or biofuels.
Proportion of renewable vs. non-renewable energy sources in the US energy supply
The US has been witnessing a gradual shift towards renewable energy, driven by technological advancements, policy incentives, and increasing environmental awareness. According to recent data from 2022, the energy consumption distribution was 87% from non-renewable sources and only 13% from renewable sources.
Within the renewable category, wind and solar energy have experienced significant growth. Notably, in 2024, for the first time, wind and solar power combined surpassed coal in electricity generation, accounting for 17% of the energy mix compared to coal's 15%.
Implications for small and medium-sized business owners
Understanding the energy mix and the balance between renewable and non-renewable sources has direct implications for small business owners:
- Cost management: Energy prices are influenced by the availability and cost of different energy sources. For instance, fluctuations in natural gas prices can impact electricity rates. By staying informed about these trends, businesses can anticipate changes in energy costs and adjust their operations accordingly.
- Sustainability goals: Aligning with renewable energy sources can enhance a company's reputation and meet the growing consumer demand for environmentally responsible practices. Investing in renewable energy or purchasing renewable energy credits can be a step towards sustainability.
- Regulatory compliance: Governments are implementing stricter regulations to reduce carbon emissions. Understanding the energy mix can help businesses anticipate and comply with these regulations, avoiding potential penalties.
- Energy independence: Utilizing renewable energy sources, such as installing solar panels, can reduce dependence on external energy providers, offering more control over energy costs and reliability.
How World Kinect can assist
Navigating the energy market requires expertise and strategic planning. World Kinect specializes in guiding businesses through these complexities, offering services such as:
- Energy procurement: Assisting in selecting the most cost-effective and sustainable energy sources tailored to your business needs.
- Risk management: Providing strategies to mitigate risks associated with energy price volatility.
- Sustainability consulting: Helping businesses transition to greener energy sources and meet sustainability targets without compromising cost-efficiency.
Take control of your energy strategy today
A good understanding of the US energy mix is key to making informed decisions that benefit your bottom line. Whether you're looking to cut costs, improve sustainability, or simply navigate the complexities of the energy landscape, World Kinect is here to help.
World Kinect's team of energy experts can assess your current energy strategy, compare supplier rates, and guide you toward the best energy solutions for your business.
Get in touch today at (888)-566-3362 or request a call below to see how World Kinect can help your business secure a better energy deal.
Member News ~ April 9, 2026
Events & Dates:
Bloomsburg EMS Training Institute Hosts Community Health & Safety Day - April 11
Bloomsburg EMS Training Institute will host a Community Health & Safety Day on Saturday, April 11, 2026, from 10:00 AM-4:00 PM at 1469 Old Berwick Road, Bloomsburg. This family-friendly event will feature opportunities to meet local first responders, explore emergency vehicles, connect with healthcare and safety vendors, and learn life-saving skills including CPR, Narcan training, and more. The day will also include an Easter egg hunt at 1:00 PM and food trucks on site. Learn more here.
Early Registration for CCDP Summer Camps Ends April 15
Columbia County Child Development Program offers weekly field trips, full-day care, and free breakfast, snacks, and lunch (except field trip days) for children entering 1st–6th grade. Register early by April 15th to pick your weeks before enrollment becomes limited. https://www.columbiachilddevelopment.org/
Celebration Villa of Berwick Spring Networking Mixer at Magic 5 Wine and Tasting Room - April 16
Celebrate spring with a Spring Networking Mixer hosted by Celebration Villa of Berwick on Thursday, April 16, 2026, from 5:00–7:00 PM at Magic 5 Wine and Tasting Room in Orangeville. Enjoy refreshments, cocktails, and great company while connecting with fellow professionals in a relaxed, welcoming atmosphere. Click here for information on how to RSVP.
Briar Creek Lake Disc Golf Course Grand Opening – April 18
The Briar Creek Lake Disc Golf Course will officially open on Saturday, April 18, 2026, at Briar Creek Lake Park in Berwick. A ribbon cutting ceremony will take place at 12:00 PM. Community members are invited to attend and celebrate the launch of this new recreational amenity. Click here for more information.
Susquehanna Valley United Way’s Wee-Read Book Drive - April 11-24
The SVUW’s Family Services “Parents as Teachers” program is running a “Wee-Read Book Drive” from Saturday April 11, 2026, to Friday, April 24, 2026. Gently used and new books can be donated to support literacy across the five county footprint of the SVUW. Donation locations include a variety of member financial institutions and the offices of the Susquehanna Valley United Way. More details can be found here.
Cooper Electric Offers LED High Bay Upgrades for a Limited Time Through May 31
Now through May 31st, Cooper Electric is offering a special LED High Bay upgrade for the outdated HD or fluorescent lights for your business. To find out how you can take advantage of this offer, reach out to Jason Troutman at 570-317-1297 or email him at jason.troutman@cooper-electic.com.
Announcements:
Steinbacher, Goodall & Yurchak Welcomes Three New Associate Attorneys
Steinbacher, Goodall & Yurchak (SGY), an elder law firm serving northeastern and central Pennsylvania, has announced the addition of Attorneys Joseph Fiorillo, Kaitlyn Force, and John Gomolchak as associate attorneys. Each brings a diverse background in areas including estate planning, litigation, business law, and more, further strengthening the firm’s ability to serve clients across its seven office locations. SGY continues to expand its team and services as it supports individuals and families with comprehensive legal planning for the future. Read on.
Swift Kennedy Releases April Live Well, Work Well Newsletter
The Live Well, Work Well Newsletter features topics like health, wellness, fitness, nutrition, and personal finances. This month's edition highlights spring allergies, chronic stress and how to cut down on added sugars. Download here.
Online Art Auction Supporting the Bloomsburg YMCA - Through April 10
The Bloomsburg Area YMCA is hosting an online art auction until Friday, April 10th, featuring limited edition fine art prints by artists David Armstrong and Vern Hippensteal. These prints have been generously donated to the YMCA and are framed and ready to hang, and all David Armstrong prints are numbered and signed by the artist. 100% of the proceeds from the auction will go to supporting YMCA programs such as financial assistance for families, youth programs, childcare, and much more! Click here for more information.
Pennsylvania Farm Bureau to Host Ag Night at Harrisburg Senators - April 10
Pennsylvania Farm Bureau will host Ag Night at the Harrisburg Senators on Friday, April 10 at 7:00 PM during the team’s season-opening homestand. The evening will feature fireworks and opportunities to connect with the Farm Bureau. Join the celebration and support Pennsylvania agriculture at the ballpark. Learn more here.
Susquehanna Kids Releases 2026 Easter Event Calendar - Through April 11
Susquehanna Kids has published its 2026 Easter Guide, highlighting a variety of family-friendly events happening throughout Columbia and Montour Counties. From egg hunts and Easter celebrations to seasonal activities for all ages, the guide makes it easy for families to explore local happenings and plan ahead for the holiday. View the full Easter guide here.
Senator Lynda Culver Hosts Virtual Event on Data Centers - April 13
On Monday, April 13 at 6 PM, Senator Lynda Schlegel Culver will be hosting a free virtual community event with Penn State Extension called “Data Centers: Why Here, Why Now?” This event is open to residents of the 27th Senatorial District and will offer a fact-based overview of a topic that is receiving growing attention across Pennsylvania. The discussion points include what data centers are, why companies are choosing Pennsylvania for development, and what potential opportunities and challenges communities may see as this industry grows. Registration is required to receive the Zoom link, and space is limited to 200 attendees. Residents can sign up here.
My Benefit Advisor Educational Webinar: Turning 65 & Medicare – April 15
My Benefit Advisor (MBA) will host an educational webinar on Wednesday, April 15 at 12:00 PM designed to help individuals approaching Medicare eligibility better understand their options and next steps. Hosted by Irwin Cherry, Jr., the session will cover topics including when to apply for Medicare, how Medicare coordinates with existing benefits, whether to enroll in Part A and/or Part B while still working, and the potential implications of delaying enrollment. Register here.
Columbia Montour Transition Council Hosting Career Expo - April 15th
The Columbia Montour Transition Council will be hosting its 2026 Career Fair at the Blue Jay Academy on Wednesday, April 15th, 2026, from 8:00 a.m. to 3:00 p.m. Students from all 8 schools in the region will be invited to attend. Businesses interested in attending this event can register here. Lunch is provided to all businesses in attendance.
Garden Party at Dark to Benefit Ronald McDonald House of Danville - April 17
The Ronald McDonald House of Danville will host its third annual Garden Party at Dark on Friday, April 17, 2026, from 6:30-10:00 PM at AEREA Premium Event Spaces in Milton. This whimsical evening will feature hors d’oeuvres, colorful cocktails, live entertainment, and a silent auction, all in support of families served by the Ronald McDonald House of Danville. Proceeds from the event help provide comfort and care for families with children receiving medical treatment in the region. Learn more and purchase tickets here.
Unveiling of Berwick Blueprint’s Strategic Plan for the YMCA Gymnasium - April 23rd
Join Berwick Blueprint Communities on April 23rd from 5 to 7 PM for the unveiling of the strategic plan for the Berwick YMCA Gymnasium. More details to follow.
McKonly & Asbury Webinar: Are You Happy with Your SOC Provider? - April 30
McKonly & Asbury will host a free webinar on Thursday, April 30 at 2:00 PM EDT exploring key considerations in the evolving SOC 2 landscape. Directors Lynnanne Bocchi and Josh Bantz will discuss industry trends, vendor red flags, and service differentiators to help organizations evaluate and strengthen their SOC provider relationships. One Specialized Knowledge CPE credit is available; no prerequisites required. Register here.
DBA’s 40th Annual Spring Fling Returns - May 2nd
The Danville Business Alliance is excited to announce the return of the 40th Annual Spring Fling, scheduled for Saturday, May 2,from 9 a.m.to 4 p.m. in downtown Danville. With the event quickly approaching, the deadline for vendor registration is also fast approaching. Businesses, artisans, food vendors, nonprofit organizations, and community groups are encouraged to secure their space as soon as possible by registering online at visitdanvillepa.org.
Greenwood Friends School Hosts Annual Gala - May 9
Greenwood Friends School will host its annual Spring Auction & Gala, “Together We Can,” on Saturday, May 9 at 6:00 p.m. at The Barn at Greenwood in Millville. The evening will feature a live auction, music, food, and an open bar, all in support of the school’s mission and students. Additional details can be found here.
Danville Business Alliance Looking for Weekly Market Vendors - May 9th through November 21st
Do you grow it, bake it, or make it by hand? DBA wants YOU at the Ferry Street Growers’ Market in Downtown Danville! They are looking for vendors for the upcoming 2026 season. Join the established market community on Ferry Street every Saturday from May 9th to November 21st and connect directly with shoppers who love fresh, local, and handmade goods.
Geisinger Hosts New Resident Welcome Fair - June 22
Geisinger’s Graduate Medical Education program will host its New Resident Welcome Fair on Monday, June 22 from 6:00–8:00 PM on Mill Street in Danville, offering local businesses and organizations the opportunity to connect with more than 200 new resident and fellow physicians, along with their families and colleagues. Interested participants can host a free table to showcase their business or services. Registration is required by June 1. Register here.
A Complete Guide to Hiring and Recruiting for Your Small Business
Source: CO by U.S. Chamber; Danielle Fallon-O'Leary , Contributor
Today’s job market feels challenging for job seekers and employers alike. While some companies are holding back on hiring due to economic uncertainty, others are struggling to secure talent amidst a tight labor market. This mix of caution and competition makes it more important than ever to hit the ground running when it’s time to expand.
Below, we'll share some best practices to help you recruit and hire the best employees for your small business.
Hiring versus recruiting
Before you build your team, it helps to understand the difference between hiring and recruiting—two terms people often use interchangeably, even though they serve different roles in the talent acquisition process.
Hiring is the process of evaluating candidates and bringing the right person into a specific role. Hiring is most useful when:
- You already have qualified candidates to review.
- You need to compare applicants and choose the best fit.
- The role is clearly defined and you’re ready to bring someone in to fill it.
Recruiting is the proactive work of finding and attracting potential candidates, whether it’s for a current role or future talent needs. Recruiting is most useful when:
- You want to expand your talent pipeline and/or candidate pool.
- The role is specialized or otherwise hard to fill, and thus requires proactive outreach.
- You’re trying to increase awareness of your business as an attractive place to work.
When to hire internally vs. externally
As your business grows, you may have to decide whether to fill a role by promoting from within or bringing in someone new. Here’s how to determine the best option for the position you need to fill.
Hiring internally may be the right move if:
- You want to reward strong performance and improve retention.
- The role builds naturally on skills an employee already has.
- You need someone who understands your systems, customers, or internal workflows.
- You have time to upskill or train an employee for a higher-level position.
- You want to reduce hiring risk by choosing a known, proven performer.
If you’re promoting from within, it’s important to be transparent about what development will require—and what it will lead to.
“[Be] explicit about why a certification matters, how it connects to future responsibilities, and what success looks like for both the employer and the employee,” advised Peter Murphy, CEO of Pocket Prep, an exam preparation app that helps workers prepare for professional exams and certifications.
“Employees should understand what support they will receive, such as dedicated time, reimbursement, or study resources, as well as what is expected in return,” Murphy added.
Looking beyond your talent pool, you might consider hiring externally if:
- You need a skill set your team doesn’t currently have.
- The role is urgent and requires someone who can contribute immediately.
- You’re building a new function (like HR, finance, or paid marketing) for the first time.
- You want to expand your candidate pool beyond your current workforce.
- You’re hiring for leadership and need outside experience to guide growth.
Best practices for an effective hiring process
Developing an effective hiring process helps you fill roles faster and make decisions that benefit your organization in the long run. Follow these best practices to get started.
Set clear stages and communicate consistently
Candidate relationships and experience matter more than ever, and strong communication is one of the best ways to keep applicants engaged.
“Candidates expect clarity, speed, and communication throughout the process,” explained Floor van Griensven, Chief People Officer at Trivium Packaging.
To do this, map out your hiring stages before you post the role (for example: application review, phone screen, interview round, final decision). Then, share that timeline early so candidates know what to expect.
Be proactive about messaging applicants throughout the process as well. Send quick confirmations when applications are received, follow up after interviews, and close the loop even when someone isn’t moving forward.
Be transparent about pay and growth opportunities
While compensation still matters, many candidates are evaluating a job listing’s full opportunity—including what growth in the company looks like over time.
“Small businesses hiring in 2026 will need to compete more on clarity and growth than on compensation alone,” advised Murphy. “Candidates want to understand how a role evolves, what skills they will gain, and how quickly they can advance.”
Sharing salary ranges, along with professional development and advancement opportunities, can make your role more compelling.
Use structured interviews to reduce bias and improve decision-making
Structured, standardized interviews are one of the most effective ways to create a fair, consistent hiring process. Instead of asking different questions to different candidates, use the same core questions for everyone and score responses against the same criteria. This helps you compare candidates more objectively, and makes it easier to explain why someone was (or wasn’t) the right fit.
Build fair evaluations around skills, not credentials
More employers are shifting toward skills-based hiring, an approach that can expand your candidate pool without lowering standards.
“Skills-based hiring that incorporates certifications, assessments, and demonstrated competencies can open the door to strong candidates who may not follow traditional career paths,” Murphy explained.
In practice, that might mean prioritizing proven ability, work experience, soft skills, and learning potential over a perfect resume.
Treat onboarding as part of the hiring process
Finally, remember that the hiring process doesn’t end when a candidate accepts an offer. Van Griensven emphasizes that onboarding is key—especially if you want new hires to start strong in their first 90 days. A strong onboarding program should include pre-start communication, a clear introduction to your mission and culture, and a “buddy system” before shifting the focus to key processes and metrics.
“Getting a great new colleague in is one challenge, but keeping [them] in and engaged is another,” van Griensven said.
[Read more: What Is Human-Centric Hiring and How Can It Help Your Business?]
Build your sourcing engine
Even the best hiring process won’t work if you’re not reaching the right candidates. To build a strong talent pipeline, try this multi-channel approach:
- Use job boards and targeted job ads to amplify your job post. Once you have a strong job post, share it on major job boards for a broader reach. You can also explore niche, industry-specific, or location-based boards, depending on the role. If you’re hiring for something urgent or hard to fill, targeted job ads can help you get in front of the right candidates faster.
- Leverage LinkedIn to attract talent. LinkedIn is one of the most effective channels for reaching both active job seekers and passive candidates. Start by posting the role on your company page, then share it through your own network and encourage employees to repost it as well. You can also join relevant LinkedIn Groups and reach out directly to prospects with a short, personalized message.
- Build an employee referral engine. Referrals are often a high-quality source of candidates because employees often recommend people they trust. Make it easy by sharing a concise role summary, clarifying what a “good fit” looks like, and offering incentives for participation.
- Promote roles across social media. Depending on your audience, sharing openings on Instagram, Facebook, or TikTok can boost reach and give candidates a quick sense of your company culture and work environment.
- Connect with prospects through groups and events. Networking spaces like professional associations and local meetups can be especially helpful for filling specialized roles or developing a long-term local pipeline.
- Tap tech and talent partners to expand your reach. AI sourcing tools can streamline early-stage screening, allowing you to focus on interviews and decision-making. For roles you’ve struggled to fill, a recruitment agency can also help you reach candidates you may not find on your own.
Your recruiting tech stack
Recruitment software can save small businesses a lot of time by keeping applicants organized, reducing back-and-forth, and helping you move candidates through the process faster. Here are a few tools worth considering as you build your recruiting tech stack:
- Applicant tracking systems (ATS). An ATS helps you manage candidates in one place, track where each applicant is in the process, and avoid losing strong prospects in your inbox. [Learn more in CO—’s guide to applicant tracking systems.]
- Scheduling tools. Scheduling tools reduce the email ping-pong that comes with booking interviews, especially when multiple people need to meet with the same candidate.
- Interview and evaluation tools. These tools help you standardize interviews using consistent questions, scorecards, and shared feedback forms. Many platforms also include debiasing features, such as blind screening, to keep decisions focused on skills and role fit, especially when multiple people are involved in hiring.
- Chatbots and automated messaging. Recruiting chatbots can answer basic questions, collect initial info, and keep candidates engaged even when you can’t respond immediately. This can free up valuable time for your team to focus on the human side of recruiting.
- Background check software. Background check tools streamline screening for roles that require verification, particularly those involving finances, customer access, or sensitive information. Using a consistent process also helps you apply the same standards across candidates.
Metrics that matter for hiring and recruiting success
Hiring and recruiting can often feel subjective, so tracking key metrics can help. Here are some to get you started:
- Time to fill + time in stage. Time to fill measures how long it takes to fill a role from the time it’s opened to when an offer is accepted. If that timeline feels longer than it should, tracking time in stage can help you pinpoint where the process is slowing down—for example, if candidates are sitting too long in application review, waiting on interview scheduling, or stuck in final decision-making.
- Candidate conversion rates. These rates measure how many candidates move from one stage to the next, such as from application to interview or interview to offer. If conversion drops at a specific stage, it may be a sign that your job post, screening criteria, or interview process needs adjusting.
- Source of hire. This shows which channels your hires are coming from, whether that’s job boards, LinkedIn, referrals, or paid ads. Knowing your strongest sources helps you focus your time and budget on the channels that consistently bring in qualified candidates.
- Offer acceptance rate. This tracks how often candidates accept your offers once they’re extended. A low offer acceptance rate can be a sign that compensation, role expectations, or the candidate experience isn’t aligning with what top candidates are looking for.
- Cost per hire. This measures how much you’re spending to make a hire, including job ads, recruiting tools, agency fees, and other sourcing costs. Tracking cost per hire can help you evaluate which investments are worth it and where you can streamline.
- Quality of hire. You can assess quality of hire—i.e., how successful a new hire is once they’re in the role—through performance reviews, ramp-up time, productivity, and retention. Over time, this helps you connect your recruiting process to long-term business outcomes.
Once you see the data from your recruiting and hiring efforts, you will be able to gauge whether your process is working or needs further adjustments.
Sean Peek and Kirsten Capunay contributed to this article.
Why Warren Buffett’s Simple Definition of Leadership Still Matters for Small Businesses
Source: Chamber Today
- The core idea: Leadership is not about being indispensable. It is about making others effective.
- Why it matters now: Small businesses cannot scale if decisions, knowledge, and confidence stay trapped at the top.
- The common trap: Owners confuse involvement with impact and become the bottleneck.
- What works: Leaders who clarify priorities, build trust, and remove obstacles unlock better performance across the business.
612 words ~ 3 min. read
Few business leaders have shaped thinking on leadership as consistently as Warren Buffett. While he is best known for investing discipline, one of his most enduring insights has little to do with finance. Buffett has repeatedly emphasized that the true role of leadership is simple: create an environment where capable people can do great work.
For small business owners, this idea is both obvious and difficult to practice. In the early stages of a company, being deeply involved is a survival skill. You make the sales, approve the expenses, solve the problems, and set the direction. That intensity often becomes part of an owner’s identity. The challenge is that what built the business can quietly limit its growth.
As companies mature, leaders who stay too central slow everything down. Decisions stack up. Employees wait for approval. Opportunities are missed not because the team lacks talent, but because authority and confidence are bottlenecked at the top. Buffett’s approach points to a different model, one where leadership shifts from doing the work to enabling the work.
Enabling others starts with clarity. People perform best when they understand what matters, what good looks like, and how success will be measured. Many small businesses struggle here, not from lack of strategy but from lack of communication. When priorities change weekly or expectations are implied instead of stated, even strong performers hesitate. Clear goals and standards give teams permission to act.
Trust is the next requirement, and it is where many leaders get uncomfortable. Trust means allowing others to make decisions that you would not make exactly the same way. It also means accepting short-term imperfection in exchange for long-term capability. Leaders who step in too quickly teach their teams to wait. Leaders who coach after the fact build judgment and confidence.
Another overlooked aspect of Buffett’s leadership philosophy is obstacle removal. Great leaders spend less time directing and more time clearing the path. In small businesses, obstacles are rarely dramatic. They are inefficient processes, outdated tools, unclear roles, and unnecessary approvals. When leaders consistently ask what is slowing people down and then fix it, productivity increases without adding headcount.
This mindset also reframes accountability. Enabling others does not mean lowering standards. It means shifting accountability closer to the work. Teams that understand the outcome they own and have authority to act move faster and solve problems earlier. Over time, this creates a culture of ownership instead of dependence.
The benefits extend beyond performance. Businesses built around capable, empowered teams are more resilient. When a leader is absent, the company still runs. When the market shifts, ideas come from multiple directions. When growth accelerates, the organization can absorb it. These are not soft advantages. They are structural strengths.
The Bottom Line
Warren Buffett’s definition of leadership endures because it reflects how real businesses scale. Leaders who focus on enabling others create organizations that are faster, stronger, and less fragile. For small business owners, the most valuable move is often not doing more themselves, but building the conditions that allow their people to do their best work.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
What Is Your Business Worth? Understanding the Value of Your Business
Source: McKonly & Asbury; Eric Blocher, Author
Business owners often develop a “value” for their business based on outside transactional data. The transactional data could come from published summarized data, such as DealStats Quarterly Value Index, or be based on what they “heard another business sold for.” They apply a multiple of revenue, EBITDA, or other benchmark based on this data to their business and… PRESTO! They know what their business is worth! This can be a misguided belief, though. Without specific knowledge of the facts, circumstances, and timing of the transaction, as well as the motivation of BOTH the buyer and seller, one will not have a true picture of value.
What Impacts Business Value?
Asking and answering the 5 Ws from elementary English class (Who, What, Where, When, and Why) and then considering one additional item, Terms, can help one get a fuller picture of value. First, let’s look at each of the five questions to see how they can impact the value of a business.
Who?
Who is the seller and who is the purchaser? Did the seller have financial motivation to sell (e.g., divorce, personal need for cash)? Did the purchaser have a motivation outside an investment in the business? Did they want to purchase a direct competitor and its market share? Did they have a strategic reason to purchase the business, such as excess capacity or to gain a foothold in a new geographic market? Were they simply looking to purchase a job? These answers will impact value.
What?
What was sold? Was it a sale of the company’s stock or was it a sale of their assets? If it was a sale of stock, was the entire ownership interest sold or was it a minority interest in the business? Was there debt on the books that would reduce the price an investor would pay for the stock? If it was an asset sale, which assets were sold? Were all of the assets sold? Were liabilities assumed by the new owner and if so, which ones? These answers will impact value.
Where?
The location of a business and the market served can impact its value. Some geographic locations are more economically depressed than others. All other things being equal, a reasonable price for a business in one part of the country may not be reasonable in another due to the different locations.
When?
When did the transaction take place? Was the economic environment different when the transaction took place? Did the transaction contemplate an economic event that has now happened? Could “multiples” from the transaction be stale due to the passage of time or changed circumstances such as new tax laws? These answers will impact value.
Why?
This is one of the most important questions to know the answer to. A few “whys” were already discussed; a need for cash, the elimination of a competitor, a gain of market share. Other reasons could be the purchase of a critical piece of technology, a gain of niche expertise, or the purchase of a complimentary product or service. The owner may have had health concerns and needed to sell the business quickly, resulting in a lower price. The “whys” could be endless, but the answer can result in a purchase price that is greater or lower for a particular business when compared to another.
Terms
In addition to the 5 Ws, there is an additional factor that can have a dramatic impact on the agreed upon price of a business – the Terms of the deal. Terms that are different than those typically found in the market can result in a higher purchase price which still makes sense for the buyer. An example would be 100% financing through a seller note with an extended term at the annual long-term Applicable Federal Rate (AFR) of 4.55% at December 31, 2025. The resulting transaction price could be substantially higher than one with current market rate terms.
The answers to the 5 Ws and the Terms associated with a transaction can have a significant impact on value. Applying transactional information from the sale of one business and applying it to another is a dangerous practice at best without knowing the specific facts and circumstances.
Understanding Current and Future Value
A qualified, experienced business valuator can help a business owner understand what drives the value of their business not only today, but also in the future. They can educate owners about the different standards of value (fair market value, investment value, and others), the approaches to value (the market approach, the asset approach, and the income approach), and what the correct methodology under each of these approaches would be given the specific facts and circumstances of their business, the current economic environment, and the reason for the business valuation.
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The Columbia Montour Chamber of Commerce is a proud member of the U.S. Chamber of Commerce and an active part of the U.S. Chamber Federation of small and regional chambers, which routinely provides content like the article above. The content above does not constitute legal, accounting, tax, or other professional advice but is for general informational purposes. For accurate, complete advice, readers are encouraged to consult with qualified legal, accounting, or other professional advisors before making any decisions based on the information provided. If you need help finding qualified help, please contact the Chamber for a list of our members.
Sip ‘n’ Stuff – New Member Highlight
Sip’n’Stuff, located in Bloomsburg, Pennsylvania, was founded with a simple but meaningful purpose: to bring people together through creativity. Designed as more than just an art studio, it serves as a welcoming community space where individuals of all ages and skill levels can relax, create, and connect. Whether someone is leading a class or attending one, the environment encourages both expression and collaboration in a way that feels approachable and engaging.Member News ~ April 2, 2026
Events & Dates:
Bucknell SBDC Offers Small Business Marketing Webinar - April 6
On April 6 at 12 PM, the Bucknell SBDC is offering its NO BUDGET Marketing For Small Town Businesses: How to Increase Sales Without Social Media Webinar. Many small business owners feel pressure to constantly post on social media to grow their business. In this practical, no-nonsense workshop, the SBDC will cover proven ways to attract customers and grow revenue without spending money on advertising or becoming a full-time content creator. Click here to register.
Online Art Auction Supporting the Bloomsburg YMCA - Through April 10
The Bloomsburg Area YMCA is hosting an online art auction until Friday, April 10th, featuring limited edition fine art prints by artists David Armstrong and Vern Hippensteal. These prints have been generously donated to the YMCA and are framed and ready to hang, and all David Armstrong prints are numbered and signed by the artist. 100% of the proceeds from the auction will go to supporting YMCA programs such as financial assistance for families, youth programs, childcare, and much more! Click here for more information.
Senator Lynda Culver Hosts Virtual Event on Data Centers - April 13
On Monday, April 13 at 6 PM, Senator Lynda Schlegel Culver will be hosting a free virtual community event with Penn State Extension called “Data Centers: Why Here, Why Now?” This event is open to residents of the 27th Senatorial District and will offer a fact-based overview of a topic that is receiving growing attention across Pennsylvania. The discussion points include what data centers are, why companies are choosing Pennsylvania for development, and what potential opportunities and challenges communities may see as this industry grows. Registration is required to receive the Zoom link, and space is limited to 200 attendees. Residents can sign up here.
Announcements:
Hilton Hotels Honors Tara Thomas of Bloomsburg as Hampton Inn General Manager of the Year
Hilton announced the 2025 Annual Brand Award winners for the Hampton Inn brand, honoring top performers from around the world. This year, Tara Thomas, General Manager of the Hampton Inn by Hilton Bloomsburg, was named Hampton Inn General Manager of the Year.This is a highly selective honor. With more than 3,000 Hampton Inn and Hampton Inn & Suites locations across 46 countries and territories, and nearly 1,400 in the United States and Canada alone, only one General Manager receives this award each year. Read on.
Commonwealth University to Host Career Road Trips
Commonwealth University annually hosts multiple Career Road Trips that take students directly to employer worksites, allowing them to experience what a “day in the life” looks like across a variety of industries. These internship and employment-focused visits provide students with valuable, first-hand insight into specific careers and workplace cultures. If your organization has the capacity and interest to sponsor a CU student Career Road Trip, please contact recruit@commonwealthu.edu or dkysor@commonwealthu.edu
The Pine Barn Inn is now on Doordash!
Love the food at the Pine Barn Inn but wish you could enjoy it in the comfort of your own home? You can now get your Pine Barn favorites delivered straight to your door because we’re officially on DoorDash for lunch and dinner! Click here to access the menu!
Bloomsburg Children’s Museum and Geisinger Inspire Future Healthcare Professionals Through Surgeon Jr.
The Bloomsburg Children’s Museum and Geisinger welcomed children and families on Sunday for Surgeon Jr., a free community program that introduced young learners to the world of medicine and surgery through interactive, hands-on experiences. Read On.
Central Columbia FFA Attends State Conference
FFA members Kadence Rhone, Isabella Mensinger, and Nadia Flook along with FFA Advisor Mrs. Kristie Good traveled to Harrisburg on Sunday, March 22 until Tuesday, March 24, 2026, to attend the Pennsylvania FFA Association's State Legislative Leadership Conference (SLLC). While attending, members were provided the opportunity to join other FFA Members from across the commonwealth to learn about how bills are introduced and potentially placed into law. Members also received the opportunity to meet state legislators and people of the state cabinet.
Easter Services at Columbia-Montour LCBC - April 4-6
LCBC Church invites the Columbia-Montour community to join us in celebrating Easter—a reminder that joy is always possible and light will always come. Easter gatherings will blend inspiring messages, uplifting music, and a welcoming community atmosphere. Services are scheduled for Saturday, April 4 at 4:00 pm and 5:45 pm, Sunday, April 5 at 9:00am and 10:45am, and Monday, April 6 at 6:30pm. For more information, visit LCBCchurch.com/Easter.
Pennsylvania Farm Bureau to Host Ag Night at Harrisburg Senators - April 10
Pennsylvania Farm Bureau will host Ag Night at the Harrisburg Senators on Friday, April 10 at 7:00 PM during the team’s season-opening homestand. The evening will feature fireworks and opportunities to connect with the Farm Bureau. Join the celebration and support Pennsylvania agriculture at the ballpark. Learn more here.
Susquehanna Kids Releases 2026 Easter Event Calendar - Through April 11
Susquehanna Kids has published its 2026 Easter Guide, highlighting a variety of family-friendly events happening throughout Columbia and Montour Counties. From egg hunts and Easter celebrations to seasonal activities for all ages, the guide makes it easy for families to explore local happenings and plan ahead for the holiday. View the full Easter guide here.
My Benefit Advisor Educational Webinar: Turning 65 & Medicare – April 15
My Benefit Advisor (MBA) will host an educational webinar on Wednesday, April 15 at 12:00 PM designed to help individuals approaching Medicare eligibility better understand their options and next steps. Hosted by Irwin Cherry, Jr., the session will cover topics including when to apply for Medicare, how Medicare coordinates with existing benefits, whether to enroll in Part A and/or Part B while still working, and the potential implications of delaying enrollment. Register here.
Columbia Montour Transition Council Hosting Career Expo - April 15th
The Columbia Montour Transition Council will be hosting its 2026 Career Fair at the Blue Jay Academy on Wednesday, April 15th, 2026, from 8:00 a.m. to 3:00 p.m. Students from all 8 schools in the region will be invited to attend. Businesses interested in attending this event can register here. Lunch is provided to all businesses in attendance.
Garden Party at Dark to Benefit Ronald McDonald House of Danville - April 17
The Ronald McDonald House of Danville will host its third annual Garden Party at Dark on Friday, April 17, 2026, from 6:30-10:00 PM at AEREA Premium Event Spaces in Milton. This whimsical evening will feature hors d’oeuvres, colorful cocktails, live entertainment, and a silent auction, all in support of families served by the Ronald McDonald House of Danville. Proceeds from the event help provide comfort and care for families with children receiving medical treatment in the region. Learn more and purchase tickets here.
Unveiling of Berwick Blueprint’s Strategic Plan for the YMCA Gymnasium - April 23rd
Join Berwick Blueprint Communities on April 23rd from 5 to 7 PM for the unveiling of the strategic plan for the Berwick YMCA Gymnasium. More details to follow.
McKonly & Asbury Webinar: Are You Happy with Your SOC Provider? - April 30
McKonly & Asbury will host a free webinar on Thursday, April 30 at 2:00 PM EDT exploring key considerations in the evolving SOC 2 landscape. Directors Lynnanne Bocchi and Josh Bantz will discuss industry trends, vendor red flags, and service differentiators to help organizations evaluate and strengthen their SOC provider relationships. One Specialized Knowledge CPE credit is available; no prerequisites required. Register here.
DBA’s 40th Annual Spring Fling Returns - May 2nd
The Danville Business Alliance is excited to announce the return of the 40th Annual Spring Fling, scheduled for Saturday, May 2,from 9 a.m.to 4 p.m. in downtown Danville. With the event quickly approaching, the deadline for vendor registration is also fast approaching. Businesses, artisans, food vendors, nonprofit organizations, and community groups are encouraged to secure their space as soon as possible by registering online at visitdanvillepa.org.
Greenwood Friends School Hosts Annual Gala - May 9
Greenwood Friends School will host its annual Spring Auction & Gala, “Together We Can,” on Saturday, May 9 at 6:00 p.m. at The Barn at Greenwood in Millville. The evening will feature a live auction, music, food, and an open bar, all in support of the school’s mission and students. Additional details can be found here.
Danville Business Alliance Looking for Weekly Market Vendors - May 9th through November 21st
Do you grow it, bake it, or make it by hand? DBA wants YOU at the Ferry Street Growers’ Market in Downtown Danville! They are looking for vendors for the upcoming 2026 season. Join the established market community on Ferry Street every Saturday from May 9th to November 21st and connect directly with shoppers who love fresh, local, and handmade goods.
Geisinger Hosts New Resident Welcome Fair - June 22
Geisinger’s Graduate Medical Education program will host its New Resident Welcome Fair on Monday, June 22 from 6:00–8:00 PM on Mill Street in Danville, offering local businesses and organizations the opportunity to connect with more than 200 new resident and fellow physicians, along with their families and colleagues. Interested participants can host a free table to showcase their business or services. Registration is required by June 1. Register here.
Service 1st Calendar Photo Contest is Underway Now Through July 1st
Are you an amateur photographer? Service 1st Federal Credit Union is looking for images that capture the beauty of local communities for its 2027 Calendar. Photos must be from within 15 miles of the Credit Union’s service area. More information can be found here!
Humanize Your Brand to Win Bigger Deals
Source: Chamber Today
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Buyers aren’t just comparing features; they’re choosing partners they trust.
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B2B sales are increasingly emotional, not just rational.
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Brands that show empathy, values, and humanity close bigger, longer-term deals.
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The key: align your storytelling, culture, and client experience with what people feel, not just what they think.
528 words ~ 2.5 min. read
Buyers today aren’t choosing vendors. They’re choosing partners they trust.
The biggest deals now hinge on something most companies overlook: humanity. In a marketplace flooded with automation and sameness, it’s the brands that feel real—authentic, empathetic, and human—that win.
Why Human Brands Win
Even in B2B, emotion drives decisions. Research from Harvard Business Review shows more than 60 percent of B2B buyers prefer companies that share their values and demonstrate empathy. When trust and emotional connection enter the equation, the numbers follow.
Buyers remember how you make them feel. They want to work with people who understand their goals, anticipate their needs, and show genuine care. A brand that communicates with warmth and consistency becomes more than a logo—it becomes a relationship.
Make Your Brand More Human
Start with your story. Does it read like a product brochure or a story about people who care deeply about solving real problems? The most memorable brands talk less about what they do and more about why they do it—and who they do it for.
Next, look at your daily touchpoints. Is your communication clear, kind, and human, or overly polished and distant? Buyers can tell. Drop the jargon. Celebrate your team. Share what you’re learning. When your leadership shows up authentically, it builds trust that no ad campaign can buy.
And finally, lead with empathy. Send a note when a client hits a milestone. Reach out before they need help. Small, human gestures compound over time. They turn one-time contracts into multi-year partnerships.
The Bottom Line
Humanizing your brand isn’t a marketing tactic. It’s a growth strategy. Buyers crave connection and credibility more than perfection. When your company’s values, culture, and voice reflect genuine humanity, you stop selling and start partnering.
That’s how you earn trust. That’s how you win—and keep—the bigger deals.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
