Sip ‘n’ Stuff – New Member Highlight
Sip’n’Stuff, located in Bloomsburg, Pennsylvania, was founded with a simple but meaningful purpose: to bring people together through creativity. Designed as more than just an art studio, it serves as a welcoming community space where individuals of all ages and skill levels can relax, create, and connect. Whether someone is leading a class or attending one, the environment encourages both expression and collaboration in a way that feels approachable and engaging.Member News ~ April 2, 2026
Events & Dates:
Bucknell SBDC Offers Small Business Marketing Webinar - April 6
On April 6 at 12 PM, the Bucknell SBDC is offering its NO BUDGET Marketing For Small Town Businesses: How to Increase Sales Without Social Media Webinar. Many small business owners feel pressure to constantly post on social media to grow their business. In this practical, no-nonsense workshop, the SBDC will cover proven ways to attract customers and grow revenue without spending money on advertising or becoming a full-time content creator. Click here to register.
Online Art Auction Supporting the Bloomsburg YMCA - Through April 10
The Bloomsburg Area YMCA is hosting an online art auction until Friday, April 10th, featuring limited edition fine art prints by artists David Armstrong and Vern Hippensteal. These prints have been generously donated to the YMCA and are framed and ready to hang, and all David Armstrong prints are numbered and signed by the artist. 100% of the proceeds from the auction will go to supporting YMCA programs such as financial assistance for families, youth programs, childcare, and much more! Click here for more information.
Senator Lynda Culver Hosts Virtual Event on Data Centers - April 13
On Monday, April 13 at 6 PM, Senator Lynda Schlegel Culver will be hosting a free virtual community event with Penn State Extension called “Data Centers: Why Here, Why Now?” This event is open to residents of the 27th Senatorial District and will offer a fact-based overview of a topic that is receiving growing attention across Pennsylvania. The discussion points include what data centers are, why companies are choosing Pennsylvania for development, and what potential opportunities and challenges communities may see as this industry grows. Registration is required to receive the Zoom link, and space is limited to 200 attendees. Residents can sign up here.
Announcements:
Hilton Hotels Honors Tara Thomas of Bloomsburg as Hampton Inn General Manager of the Year
Hilton announced the 2025 Annual Brand Award winners for the Hampton Inn brand, honoring top performers from around the world. This year, Tara Thomas, General Manager of the Hampton Inn by Hilton Bloomsburg, was named Hampton Inn General Manager of the Year.This is a highly selective honor. With more than 3,000 Hampton Inn and Hampton Inn & Suites locations across 46 countries and territories, and nearly 1,400 in the United States and Canada alone, only one General Manager receives this award each year. Read on.
Commonwealth University to Host Career Road Trips
Commonwealth University annually hosts multiple Career Road Trips that take students directly to employer worksites, allowing them to experience what a “day in the life” looks like across a variety of industries. These internship and employment-focused visits provide students with valuable, first-hand insight into specific careers and workplace cultures. If your organization has the capacity and interest to sponsor a CU student Career Road Trip, please contact recruit@commonwealthu.edu or dkysor@commonwealthu.edu
The Pine Barn Inn is now on Doordash!
Love the food at the Pine Barn Inn but wish you could enjoy it in the comfort of your own home? You can now get your Pine Barn favorites delivered straight to your door because we’re officially on DoorDash for lunch and dinner! Click here to access the menu!
Bloomsburg Children’s Museum and Geisinger Inspire Future Healthcare Professionals Through Surgeon Jr.
The Bloomsburg Children’s Museum and Geisinger welcomed children and families on Sunday for Surgeon Jr., a free community program that introduced young learners to the world of medicine and surgery through interactive, hands-on experiences. Read On.
Central Columbia FFA Attends State Conference
FFA members Kadence Rhone, Isabella Mensinger, and Nadia Flook along with FFA Advisor Mrs. Kristie Good traveled to Harrisburg on Sunday, March 22 until Tuesday, March 24, 2026, to attend the Pennsylvania FFA Association's State Legislative Leadership Conference (SLLC). While attending, members were provided the opportunity to join other FFA Members from across the commonwealth to learn about how bills are introduced and potentially placed into law. Members also received the opportunity to meet state legislators and people of the state cabinet.
Easter Services at Columbia-Montour LCBC - April 4-6
LCBC Church invites the Columbia-Montour community to join us in celebrating Easter—a reminder that joy is always possible and light will always come. Easter gatherings will blend inspiring messages, uplifting music, and a welcoming community atmosphere. Services are scheduled for Saturday, April 4 at 4:00 pm and 5:45 pm, Sunday, April 5 at 9:00am and 10:45am, and Monday, April 6 at 6:30pm. For more information, visit LCBCchurch.com/Easter.
Pennsylvania Farm Bureau to Host Ag Night at Harrisburg Senators - April 10
Pennsylvania Farm Bureau will host Ag Night at the Harrisburg Senators on Friday, April 10 at 7:00 PM during the team’s season-opening homestand. The evening will feature fireworks and opportunities to connect with the Farm Bureau. Join the celebration and support Pennsylvania agriculture at the ballpark. Learn more here.
Susquehanna Kids Releases 2026 Easter Event Calendar - Through April 11
Susquehanna Kids has published its 2026 Easter Guide, highlighting a variety of family-friendly events happening throughout Columbia and Montour Counties. From egg hunts and Easter celebrations to seasonal activities for all ages, the guide makes it easy for families to explore local happenings and plan ahead for the holiday. View the full Easter guide here.
My Benefit Advisor Educational Webinar: Turning 65 & Medicare – April 15
My Benefit Advisor (MBA) will host an educational webinar on Wednesday, April 15 at 12:00 PM designed to help individuals approaching Medicare eligibility better understand their options and next steps. Hosted by Irwin Cherry, Jr., the session will cover topics including when to apply for Medicare, how Medicare coordinates with existing benefits, whether to enroll in Part A and/or Part B while still working, and the potential implications of delaying enrollment. Register here.
Columbia Montour Transition Council Hosting Career Expo - April 15th
The Columbia Montour Transition Council will be hosting its 2026 Career Fair at the Blue Jay Academy on Wednesday, April 15th, 2026, from 8:00 a.m. to 3:00 p.m. Students from all 8 schools in the region will be invited to attend. Businesses interested in attending this event can register here. Lunch is provided to all businesses in attendance.
Garden Party at Dark to Benefit Ronald McDonald House of Danville - April 17
The Ronald McDonald House of Danville will host its third annual Garden Party at Dark on Friday, April 17, 2026, from 6:30-10:00 PM at AEREA Premium Event Spaces in Milton. This whimsical evening will feature hors d’oeuvres, colorful cocktails, live entertainment, and a silent auction, all in support of families served by the Ronald McDonald House of Danville. Proceeds from the event help provide comfort and care for families with children receiving medical treatment in the region. Learn more and purchase tickets here.
Unveiling of Berwick Blueprint’s Strategic Plan for the YMCA Gymnasium - April 23rd
Join Berwick Blueprint Communities on April 23rd from 5 to 7 PM for the unveiling of the strategic plan for the Berwick YMCA Gymnasium. More details to follow.
McKonly & Asbury Webinar: Are You Happy with Your SOC Provider? - April 30
McKonly & Asbury will host a free webinar on Thursday, April 30 at 2:00 PM EDT exploring key considerations in the evolving SOC 2 landscape. Directors Lynnanne Bocchi and Josh Bantz will discuss industry trends, vendor red flags, and service differentiators to help organizations evaluate and strengthen their SOC provider relationships. One Specialized Knowledge CPE credit is available; no prerequisites required. Register here.
DBA’s 40th Annual Spring Fling Returns - May 2nd
The Danville Business Alliance is excited to announce the return of the 40th Annual Spring Fling, scheduled for Saturday, May 2,from 9 a.m.to 4 p.m. in downtown Danville. With the event quickly approaching, the deadline for vendor registration is also fast approaching. Businesses, artisans, food vendors, nonprofit organizations, and community groups are encouraged to secure their space as soon as possible by registering online at visitdanvillepa.org.
Greenwood Friends School Hosts Annual Gala - May 9
Greenwood Friends School will host its annual Spring Auction & Gala, “Together We Can,” on Saturday, May 9 at 6:00 p.m. at The Barn at Greenwood in Millville. The evening will feature a live auction, music, food, and an open bar, all in support of the school’s mission and students. Additional details can be found here.
Danville Business Alliance Looking for Weekly Market Vendors - May 9th through November 21st
Do you grow it, bake it, or make it by hand? DBA wants YOU at the Ferry Street Growers’ Market in Downtown Danville! They are looking for vendors for the upcoming 2026 season. Join the established market community on Ferry Street every Saturday from May 9th to November 21st and connect directly with shoppers who love fresh, local, and handmade goods.
Geisinger Hosts New Resident Welcome Fair - June 22
Geisinger’s Graduate Medical Education program will host its New Resident Welcome Fair on Monday, June 22 from 6:00–8:00 PM on Mill Street in Danville, offering local businesses and organizations the opportunity to connect with more than 200 new resident and fellow physicians, along with their families and colleagues. Interested participants can host a free table to showcase their business or services. Registration is required by June 1. Register here.
Service 1st Calendar Photo Contest is Underway Now Through July 1st
Are you an amateur photographer? Service 1st Federal Credit Union is looking for images that capture the beauty of local communities for its 2027 Calendar. Photos must be from within 15 miles of the Credit Union’s service area. More information can be found here!
Humanize Your Brand to Win Bigger Deals
Source: Chamber Today
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Buyers aren’t just comparing features; they’re choosing partners they trust.
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B2B sales are increasingly emotional, not just rational.
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Brands that show empathy, values, and humanity close bigger, longer-term deals.
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The key: align your storytelling, culture, and client experience with what people feel, not just what they think.
528 words ~ 2.5 min. read
Buyers today aren’t choosing vendors. They’re choosing partners they trust.
The biggest deals now hinge on something most companies overlook: humanity. In a marketplace flooded with automation and sameness, it’s the brands that feel real—authentic, empathetic, and human—that win.
Why Human Brands Win
Even in B2B, emotion drives decisions. Research from Harvard Business Review shows more than 60 percent of B2B buyers prefer companies that share their values and demonstrate empathy. When trust and emotional connection enter the equation, the numbers follow.
Buyers remember how you make them feel. They want to work with people who understand their goals, anticipate their needs, and show genuine care. A brand that communicates with warmth and consistency becomes more than a logo—it becomes a relationship.
Make Your Brand More Human
Start with your story. Does it read like a product brochure or a story about people who care deeply about solving real problems? The most memorable brands talk less about what they do and more about why they do it—and who they do it for.
Next, look at your daily touchpoints. Is your communication clear, kind, and human, or overly polished and distant? Buyers can tell. Drop the jargon. Celebrate your team. Share what you’re learning. When your leadership shows up authentically, it builds trust that no ad campaign can buy.
And finally, lead with empathy. Send a note when a client hits a milestone. Reach out before they need help. Small, human gestures compound over time. They turn one-time contracts into multi-year partnerships.
The Bottom Line
Humanizing your brand isn’t a marketing tactic. It’s a growth strategy. Buyers crave connection and credibility more than perfection. When your company’s values, culture, and voice reflect genuine humanity, you stop selling and start partnering.
That’s how you earn trust. That’s how you win—and keep—the bigger deals.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Waste Not: Solutions for Food Supply Chain Losses
Source: McKonly & Asbury; Brett Bauer, Author
Whether you’re a farmer experiencing price volatility, a food manufacturer facing a less reliable supply chain, a grocery store responding to customers’ ever-rising expectations on what “fresh” looks like, or a household consumer still recovering from a challenging inflationary environment, one thing is clear – food waste is a problem that one cannot afford to ignore. While not a new challenge, mitigating waste has steadily risen over time to become one of the more important issues faced by food businesses. This article will review key statistics that summarize the scope of the issue and explore several practical solutions that businesses are implementing to meaningfully reduce food waste.
Summary of Food Waste
Food waste is not a controversial topic, as nobody is pro-food waste. Generation after generation is taught to not waste food, and yet through the first quarter of the 21st century food is continuously discarded at alarming rates. In 2024, over 70 million tons of surplus food were generated in the United States, nearly half of which was produce. While a small percentage of the surplus food is donated (2.4%) or recycled (9.4%), 88.2% ultimately goes to waste. As a result, food accounts for 24% of what goes into our landfills. For U.S. food producers and businesses, excess food represents an estimated $108 billion in lost revenue each year.
Although it is easy to assume that most waste occurs at the household level, food waste is relatively evenly distributed across the supply chain. Farms, manufacturers, retailers, and end consumers all contribute significantly to the food waste supply chain.
Whether you’re a farmer experiencing price volatility, a food manufacturer facing a less reliable supply chain, a grocery store responding to customers’ ever-rising expectations on what “fresh” looks like, or a household consumer still recovering from a challenging inflationary environment, one thing is clear – food waste is a problem that one cannot afford to ignore. While not a new challenge, mitigating waste has steadily risen over time to become one of the more important issues faced by food businesses. This article will review key statistics that summarize the scope of the issue and explore several practical solutions that businesses are implementing to meaningfully reduce food waste.
Summary of Food Waste
Food waste is not a controversial topic, as nobody is pro-food waste. Generation after generation is taught to not waste food, and yet through the first quarter of the 21st century food is continuously discarded at alarming rates. In 2024, over 70 million tons of surplus food were generated in the United States, nearly half of which was produce. While a small percentage of the surplus food is donated (2.4%) or recycled (9.4%), 88.2% ultimately goes to waste. As a result, food accounts for 24% of what goes into our landfills. For U.S. food producers and businesses, excess food represents an estimated $108 billion in lost revenue each year.
Although it is easy to assume that most waste occurs at the household level, food waste is relatively evenly distributed across the supply chain. Farms, manufacturers, retailers, and end consumers all contribute significantly to the food waste supply chain.
Exploring Solutions
Organizations that treat food waste as an opportunity — rather than simply a sustainability issue — are the ones that tend to achieve measurable, lasting results. Below are three practical solutions that businesses across the food supply chain are successfully implementing today.
1. Measure Inventory Shrink and Report It Consistently
This goes to the heart of the adage; “what gets measured gets managed.” While measuring shrink does not solve the problem, it creates accountability and visibility. Including inventory shrink in the monthly reporting package ensures that everyone from the plant floor to procurement to accounting understands the financial impact of waste each period. Over time, consistent measurement allows management to identify trends, uncover root causes, and implement process improvements that reduce preventable losses.
2. Introduce Dynamic Pricing to Reduce Expiration Losses
Dynamic pricing can help move less desirable products or those that are nearing their best-by dates. Platforms such as Too Good To Go and Flashfood allow consumers to purchase these items at a reduced price, creating an incentive to buy products that might otherwise go unsold. The result is less waste going into landfills, less inventory write-offs, and a lower grocery bill. In other words, this is a win-win-win for the planet, retailers, and households.
3. Invest in Equipment and Technology to Extend Shelf Life
Strategic capital investment can meaningfully reduce spoilage. One recent example in Central Pennsylvania is Sunrise Logistics’ investment in their high-pressure processing machine, which uses up to 87,000 psi to extend the shelf life of food and beverages without using heat or adding preservatives. Technological solutions like this can enhance product quality, improve distribution flexibility, and reduce waste at scale.
Final Thoughts
Reducing waste does not require sweeping transformation; it requires discipline, visibility, and targeted investment. Food waste is not merely an environmental issue; it is also an operational, financial, and strategic issue. We have found that organizations that care enough to create goals around reducing waste, measure shrink, and then hold teams accountable for improvement are far more likely to be successful in reducing food waste. Consider what impact reduced shrink would have on your profit margins, and what you would be willing to invest, both in terms of time and money, in order to achieve those margins.
Please reach out to a member of our Manufacturing & Distribution team for more information on the topic outlined above. For more information regarding our Manufacturing & Distribution experience, visit our Manufacturing & Distribution industry page.
Exploring Solutions
Organizations that treat food waste as an opportunity — rather than simply a sustainability issue — are the ones that tend to achieve measurable, lasting results. Below are three practical solutions that businesses across the food supply chain are successfully implementing today.
1. Measure Inventory Shrink and Report It Consistently
This goes to the heart of the adage; “what gets measured gets managed.” While measuring shrink does not solve the problem, it creates accountability and visibility. Including inventory shrink in the monthly reporting package ensures that everyone from the plant floor to procurement to accounting understands the financial impact of waste each period. Over time, consistent measurement allows management to identify trends, uncover root causes, and implement process improvements that reduce preventable losses.
2. Introduce Dynamic Pricing to Reduce Expiration Losses
Dynamic pricing can help move less desirable products or those that are nearing their best-by dates. Platforms such as Too Good To Go and Flashfood allow consumers to purchase these items at a reduced price, creating an incentive to buy products that might otherwise go unsold. The result is less waste going into landfills, less inventory write-offs, and a lower grocery bill. In other words, this is a win-win-win for the planet, retailers, and households.
3. Invest in Equipment and Technology to Extend Shelf Life
Strategic capital investment can meaningfully reduce spoilage. One recent example in Central Pennsylvania is Sunrise Logistics’ investment in their high-pressure processing machine, which uses up to 87,000 psi to extend the shelf life of food and beverages without using heat or adding preservatives. Technological solutions like this can enhance product quality, improve distribution flexibility, and reduce waste at scale.
Final Thoughts
Reducing waste does not require sweeping transformation; it requires discipline, visibility, and targeted investment. Food waste is not merely an environmental issue; it is also an operational, financial, and strategic issue. We have found that organizations that care enough to create goals around reducing waste, measure shrink, and then hold teams accountable for improvement are far more likely to be successful in reducing food waste. Consider what impact reduced shrink would have on your profit margins, and what you would be willing to invest, both in terms of time and money, in order to achieve those margins.
Please reach out to a member of McKonly & Asbury's Manufacturing & Distribution team for more information on the topic outlined above. For more information regarding Manufacturing & Distribution experience, visit the Manufacturing & Distribution industry page.
How to Apply for Small Business Tariff Refunds
Source: C.O. by U.S. Chamber
The U.S. Supreme Court’s recent decision to strike down certain tariffs imposed under the International Emergency Economic Powers Act (IEEPA) has created an opportunity for many small businesses to seek refunds. However, navigating the refund process can be complex. Here’s what small businesses need to know. For more detailed information, visit the U.S. Chamber’s Guide on Tariff Refunds, here.
What’s Happening with Refunds?
Following the Supreme Court’s February 20 decision, the U.S. Court of International Trade (CIT) ordered immediate action on refunds. On March 6, Customs and Border Protection (CBP) proposed a streamlined refund system, expected to launch by April 20.
Who Qualifies for Refunds?
Refunds are available to U.S. importers of record or consignees who directly paid IEEPA tariffs. These include tariffs commonly referred to as “fentanyl,” “trafficking,” “reciprocal,” or “baseline” tariffs, as well as some tariffs on goods from Brazil and India. Refunds do not apply to Section 232, Section 301, or other tariffs. Note: To determine the legal authority under which tariffs you have paid were applied, consult your customs broker, counsel, or government sources.
How Will Refunds Work?
As of now, it is expected that the 300,000 businesses that qualify for refunds will have access to a claim portal for submitting refund requests. If businesses qualify for payments and interest, payments will be processed electronically.
To receive refunds, businesses must enroll in CBP’s Automated Clearinghouse (ACH) Refund system, ensuring direct deposit of funds.
What About Interest?
Refunds will include interest, accruing from the date duties were deposited until the refund is issued. With interest rates currently at 6%, approximately $650 million accrues monthly, incentivizing swift action.
Protect Your Business
Be sure to work only with reputable customs brokers to avoid scams. Brokers can help organize submissions and ensure compliance with the new system. Additionally, consult tax professionals to understand how refunds may impact your federal income taxes.
The U.S. Chamber of Commerce is closely monitoring developments and advocating for a simple, efficient refund process. Stay informed and take proactive steps to prepare for refunds. For more resources, visit the Chamber’s Guide on Tariff Refunds, here.
The Land & Residential Connection – New Member Highlight
The Land & Residential Connection specializes in land, farms, distinctive estates, and luxury residential properties with acreage—delivering a high level of expertise and personalized service throughout every stage of the selling process.
With over 100 years of combined experience and more than 15 years of dedicated service across Northeast Pennsylvania, the team has built an impressive track record—successfully selling everything from individual building lots to a $4.5 million, 1,034-acre tract, and everything in between.
What sets them apart is their flexible approach to selling. As experienced realtors and brokers, they offer both the traditional listing process and the auction method for real estate. They take the time to sit down with each client, understand their goals, and help identify the strategy that best fits their needs—while providing professional guidance on which approach may achieve the highest possible value for the property.
Their approach goes far beyond traditional real estate. Sellers benefit from customized property evaluations, professional marketing materials, strong and strategic signage, and broad exposure across print, digital platforms, and multiple MLS systems. From high-quality brochures and targeted outreach to video and drone marketing, every property is intentionally positioned to showcase its full potential.
With deep expertise in recreational land, farmland, timber value, subdivision opportunities, and oil and gas rights, The Land & Residential Connection is uniquely equipped to help sellers maximize value and connect with the right buyers.
Rooted in product knowledge, attention to detail, and a results-driven mindset, their team is committed to delivering outcomes—not just listings.
Whether you’re selling a farm, acreage property, hunting land, or a distinctive estate, The Land & Residential Connection provides the guidance, strategy, and marketing power to move forward with confidence.
Member News ~ March 26, 2026
Events & Dates:
Voting for the 2026 What's So Cool About Manufacturing? Contest Closes March 26
The 2026 Central Susquehanna What’s So Cool About Manufacturing® contest in Pennsylvania is produced by the Innovative Manufacturers’ Center (IMC), Central Susquehanna Intermediate Unit, The Foundation of The Columbia Montour Chamber of Commerce, and Advance Central PA. The contest features middle schools from Pennsylvania’s Columbia, Huntingdon, Montour, Northumberland, Snyder, and Union counties. Vote today!
Pennsylvania Farm Bureau to Host Ag Night at Harrisburg Senators - April 10
Pennsylvania Farm Bureau will host Ag Night at the Harrisburg Senators on Friday, April 10 at 7:00 PM during the team’s season-opening homestand. The evening will feature fireworks and opportunities to connect with the Farm Bureau. Join the celebration and support Pennsylvania agriculture at the ballpark. Learn more here.
Susquehanna Kids Releases 2026 Easter Event Calendar - Through April 11
Susquehanna Kids has published its 2026 Easter Guide, highlighting a variety of family-friendly events happening throughout Columbia and Montour Counties. From egg hunts and Easter celebrations to seasonal activities for all ages, the guide makes it easy for families to explore local happenings and plan ahead for the holiday. View the full Easter guide here.
McKonly & Asbury Webinar: Are You Happy with Your SOC Provider? - April 30
McKonly & Asbury will host a free webinar on Thursday, April 30 at 2:00 PM EDT exploring key considerations in the evolving SOC 2 landscape. Directors Lynnanne Bocchi and Josh Bantz will discuss industry trends, vendor red flags, and service differentiators to help organizations evaluate and strengthen their SOC provider relationships. One Specialized Knowledge CPE credit is available; no prerequisites required. Register here.
Bloomsburg Children’s Museum Announces April Programs
The Bloomsburg Children’s Museum, 2 West 7th Street, is pleased to announce its programs for April 2026. Note: The Museum will be closed on April 25th for Bloomsburg's Renaissance Jamboree. For more information about these and additional programs, visit the-childrens-museum.org
Greenwood Friends School Hosts Annual Gala - May 9
Greenwood Friends School will host its annual Spring Auction & Gala, “Together We Can,” on Saturday, May 9 at 6:00 p.m. at The Barn at Greenwood in Millville. The evening will feature a live auction, music, food, and an open bar, all in support of the school’s mission and students. Additional details can be found here.
Announcements:
Talen Energy Shares Updates on Montour Preserve Spillway Improvements
Talen Energy has published a website detailing its investment in upgrades to the Lake Chillisquaque Spillway at the Montour Preserve. This project modernizes the spillway and directs water away from the lake in the event of significant rainfall. During certain phases of the project, access to certain amenities at the Montour Preserve may be temporarily unavailable. Learn more about the project and check in for regular updates here: https://spillwayupgrade.com/
InnoTek and Sean Black State Farm Launch “Wired for Good” Initiative
InnoTek Gives, in partnership with The Good Neighbor Project and Sean Black State Farm Insurance Agency, has launched Wired for Good, an initiative aimed at repurposing retired technology for community use. The program collects working laptops, tablets, and computers, securely wipes all data, and redistributes devices through local organizations to individuals in need. Community organizations are invited to participate by helping collect, prepare, or distribute devices. Learn more or get involved here!
Reserve a table at Luzerne County Community College’s Trades, Advanced Technology, and Communication Arts Career Fair - March 27th
LCCC will be hosting a Trades, Advanced Technology, and Communication Arts Career Fair on April 8th, from 10am-1pm. Some majors included in this Fair are: Advanced Manufacturing, Architectural Engineering Tech, Auto Tech, CNC, Diesel, Electrical Construction, Electronics Engineering, Engineering, Design, & Manufacturing, HVAC, Industrial Maintenance, Mechatronics, Plumbing, Heating, & Air Conditioning, Welding. Registration is open until March 27, 2026, at 5pm. Click here to register.
Easter Services at Columbia-Montour LCBC - April 4-6
LCBC Church invites the Columbia-Montour community to join us in celebrating Easter—a reminder that joy is always possible and light will always come. Easter gatherings will blend inspiring messages, uplifting music, and a welcoming community atmosphere. Services are scheduled for Saturday, April 4 at 4:00 pm and 5:45 pm, Sunday, April 5 at 9:00am and 10:45am, and Monday, April 6 at 6:30pm. For more information, visit LCBCchurch.com/Easter.
Community Giving Foundation: Danville Announces 2026 “Neighbor of the Year” Honorees to Be Recognized - April 11
Community Giving Foundation: Danville has announced that Kathleen McQuiston and Good Samaritan Mission will receive the 2026 “Neighbor of the Year” Award in honor of Robert N. Pursel. The recipients were selected for their outstanding generosity and dedication to serving the Danville community. They will be recognized during the Neighbors Helping Neighbors Event on Saturday, April 11 at The Barn at Frosty Valley, which supports the Neighbors Helping Neighbors Endowment Fund. Learn more here.
My Benefit Advisor Educational Webinar: Turning 65 & Medicare – April 15
My Benefit Advisor (MBA) will host an educational webinar on Wednesday, April 15 at 12:00 PM designed to help individuals approaching Medicare eligibility better understand their options and next steps. Hosted by Irwin Cherry, Jr., the session will cover topics including when to apply for Medicare, how Medicare coordinates with existing benefits, whether to enroll in Part A and/or Part B while still working, and the potential implications of delaying enrollment. Register here.
Columbia Montour Transition Council Hosting Career Expo - April 15th
The Columbia Montour Transition Council will be hosting its 2026 Career Fair at the Blue Jay Academy on Wednesday, April 15th, 2026, from 8:00 a.m. to 3:00 p.m. Students from all 8 schools in the region will be invited to attend. Businesses interested in attending this event can register here. Lunch is provided to all businesses in attendance.
Garden Party at Dark to Benefit Ronald McDonald House of Danville - April 17
The Ronald McDonald House of Danville will host its third annual Garden Party at Dark on Friday, April 17, 2026, from 6:30-10:00 PM at AEREA Premium Event Spaces in Milton. This whimsical evening will feature hors d’oeuvres, colorful cocktails, live entertainment, and a silent auction, all in support of families served by the Ronald McDonald House of Danville. Proceeds from the event help provide comfort and care for families with children receiving medical treatment in the region. Learn more and purchase tickets here.
Unveiling of Berwick Blueprint’s Strategic Plan for the YMCA Gymnasium - April 23rd
Join Berwick Blueprint Communities on April 23rd from 5 to 7 PM for the unveiling of the strategic plan for the Berwick YMCA Gymnasium. More details to follow.
DBA’s 40th Annual Spring Fling Returns - May 2nd
The Danville Business Alliance is excited to announce the return of the 40th Annual Spring Fling, scheduled for Saturday, May 2,from 9 a.m.to 4 p.m. in downtown Danville. With the event quickly approaching, the deadline for vendor registration is also fast approaching. Businesses, artisans, food vendors, nonprofit organizations, and community groups are encouraged to secure their space as soon as possible by registering online at visitdanvillepa.org.
Danville Business Alliance Looking for Weekly Market Vendors - May 9th through November 21st
Do you grow it, bake it, or make it by hand? DBA wants YOU at the Ferry Street Growers’ Market in Downtown Danville! They are looking for vendors for the upcoming 2026 season. Join the established market community on Ferry Street every Saturday from May 9th to November 21st and connect directly with shoppers who love fresh, local, and handmade goods.
Geisinger Hosts New Resident Welcome Fair - June 22
Geisinger’s Graduate Medical Education program will host its New Resident Welcome Fair on Monday, June 22 from 6:00–8:00 PM on Mill Street in Danville, offering local businesses and organizations the opportunity to connect with more than 200 new resident and fellow physicians, along with their families and colleagues. Interested participants can host a free table to showcase their business or services. Registration is required by June 1. Register here.
Service 1st Calendar Photo Contest is Underway Now Through July 1st
Are you an amateur photographer? Service 1st Federal Credit Union is looking for images that capture the beauty of local communities for its 2027 Calendar. Photos must be from within 15 miles of the Credit Union’s service area. More information can be found here!
How to Conduct Competitive Research: Sizing up the Competition
Source: CO by U.S. Chamber, Jamie Johnson , Contributor
Competitive research can reveal trends in the marketplace and gaps in your business plan. Here’s how to implement it.
Competitive research is a crucial part of any good marketing and business plan. Many companies lose business to competitors they have never even heard of because they didn’t take the time to do competitive research. Understanding what your competition is doing helps you better position your company and product or service in the market.
What is competitive research?
Competitive research identifies your competitors and evaluates their strengths and weaknesses. By looking at your biggest competitors, you can see how your products and services compare and possible threats facing your business. The biggest benefits of doing competitive research include:
- Understanding your market: Competitive research can reveal trends in the marketplace that you might have missed otherwise. The ability to identify and predict trends is a huge asset for any business and helps improve the value proposition for your customers.
- Improving your marketing: Your customers care about how your product or service is going to make their lives better. If they're switching to one of your competitors, it's probably because that company either offers a better product or does a better job of explaining the benefits. Competitive research helps you understand why customers buy from you or your competitors and how you can improve your messaging.
- Identifying market gaps: When you do competitive research, you're analyzing the strengths and weaknesses of your competitors. You'll often find that, by looking at the data, there's a segment of the population that is being underserved. This gap can put your business in a unique position to reach those customers.
- Planning for the future: The most important byproduct of competitive research is that it helps you create a strategic plan for your business. This includes things like improving your product or service, using more strategic pricing strategies, and improving the promotion of your products.
5 steps to conducting competitive research
Let's look at five steps you can take to get started on competitive research.
Identify direct vs. indirect competitors
There are two main types of competitors to identify:
- Direct competitors target the same customer base you’re targeting or sell a similar product or service.
- Indirect competitors may sell something similar to your product or service but target a different audience, or they may target your same customer base but offer a slightly different solution.
For example, Apple Music would be considered a direct competitor of the audio-streaming service Spotify. They offer very similar products, though they target slightly different customer bases. On the other hand, YouTube could be considered an indirect competitor because a Spotify user might decide to pull up a music video on YouTube rather than opening Spotify. The product isn't the same, but they're competing for the same audience in the streaming and podcasting markets.
Most businesses focus on their direct competitors, but researching your indirect competitors provides a few benefits. First, it offers new growth opportunities for your business. But it could also highlight potential threats to your business that you might otherwise be unaware of.
Analyze competitors' strengths and weaknesses
Once you've identified your main competitors, you want to look at their website, the content they're publishing, and their social media presence. Then look for any blogs, white papers, and social media content being provided about their products and how to use them. Consider the following questions:
- What's the user experience like on their website? Is it easy to navigate?
- Do you clearly understand the products or services they offer?
- How often do they blog, and is their content good?
- What topics do they blog about frequently?
- Which social platforms do they actively use to talk about their products and services?
- Is this content engaging their target audience?
The answers to these questions show you opportunities where you can outperform your competitors. You want to pay close attention to anything they are doing well that you aren’t currently doing. This helps give you a better understanding of where you should focus your attention and resources.
Many companies lose business to competitors they have never even heard of because they didn’t take the time to do competitive research.
Gather information
The best way to gather information about your competitors is to act like one of their customers. Sign up for their email list so you get an idea of how they communicate.
You can also follow their blog and social media accounts and watch how they interact with their customers online. What kind of experience do customers have with your competitors? You might also shop with them so you can see what their product looks like and what the experience is like from a customer’s perspective.
Build a competitor profile template
You’ll get the best insights from your research by building a profile for each competitor using a spreadsheet. For each competitor, track their company name, website, and the following information:
- Pricing: What do they charge? Do they use a freemium, tiered pricing, or flat rates?
- Positioning: How do they describe themselves? What’s their value proposition?
- Marketing channels: Which social media platforms, email, paid ads, and content channels do they use?
- Reviews: What are customers saying on Google, social media, and the Better Business Bureau? Take note of any positive and negative patterns that keep showing up.
- Key differentiators: What do they do uniquely well, and where do they fall short?
Dividing your spreadsheet into direct and indirect competitor columns will help you spot patterns across each group. Update each profile on a quarterly basis so your research stays current.
Check online reviews
Try to find as many reviews of your competitors as possible. Read their social media reviews, comments on their blogs, and case studies on their website. If they have Google reviews, read them as well. It's a good idea to understand not only the good things that your competitors are doing but the bad things too.
How customer-focused are they? This could be an opportunity for you to stand out. And, if they sell a product similar to yours, this is an opportunity to learn if a lot of people are interested in it. Any negative feedback helps you identify areas where you can improve your product or service.
Turn insights into action
Competitive research is only useful when it changes the way your business operates. Let’s look at two practical ways to put this information to work immediately.
Build a messaging map
A messaging map helps your marketing and sales teams communicate your competitive advantages to your audience. Using the competitor profiles you’ve built, identify the two or three areas where you clearly outperform the competition. Then craft specific language around those differentiators that addresses why a customer might choose you over a rival. This becomes the foundation for your website copy and sales pitches.
Maintain a win/loss list
Ask your sales team to track which competitor you lost a deal to and why. Over time, patterns will emerge. If you’re consistently losing to one competitor on price, that’s a signal to revisit your pricing strategy. If you’re winning because of customer support, that’s something to double down on in your marketing.
Keep in mind that competitive research is never a “one-and-done” event since other businesses will continue to change and adapt their own offerings. So ongoing monitoring is necessary to ensure you stay competitive in the marketplace.
Tools and resources for competitive research
Software and technology make it easier than ever to conduct competitive research. Here are five tools you should consider using to conduct your competitive research:
- Semrush: This is one of the best competitive research tools on the market. It contains over 30 tools that can track things like search engine optimization, pay-per-click advertising, key word research, competitive research, and more. Semrush can help you discover new competitors, find their best-used key words, and analyze their ad copy. They have flexible pricing plans depending on your business needs.
- BuzzSumo: BuzzSumo lets you see how your content matches your competitors' content. You can see which content is shared more frequently on social media compared to others, and you can schedule alerts on your competitors’ content, which makes it easier to continue tracking them.
- Owletter: Owletter tracks and analyzes emails sent from a website. You can track your competitors' email marketing and see what is and isn't working for them. To get started, you’ll need to join your competitors' email list. Then, every time you receive an email, Owletter takes a screenshot, analyzes it, and alerts you to any useful information.
- Ahrefs: This comprehensive SEO software is one of the best tools for content gap analysis. It helps you find key words and topics your competitors rank for that you don’t. Ahrefs is especially useful for understanding a competitor’s backlink profile and overall organic search strategy.
- Similarweb: Similarweb provides detailed website traffic and audience insights for any domain. You can see how much traffic a competitor’s site receives, where that traffic comes from, what their top-performing pages are, and how your own site compares. It’s particularly useful for benchmarking digital performance.
Turn Insight into Revenue: How Customer Feedback Can Power Your Next Marketing Campaign
Source: Chamber Today
- Customer feedback is not just a service tool. It is a growth asset hiding in plain sight.
- The most effective marketing campaigns today start with listening, not brainstorming.
- When feedback shapes messaging, relevance increases and acquisition costs fall.
- The gap between insight and revenue closes when leaders operationalize what customers already say.
587 words ~ 3 min. read
Most marketing campaigns start the same way. A planning meeting, a whiteboard full of ideas, and a push to say something bold enough to cut through the noise. Too often, what gets missed is the most valuable input already available: what customers are telling you every day.
Customer feedback is one of the most underutilized revenue drivers in modern marketing. Not because leaders doubt its value, but because it often gets trapped in silos. Support teams collect it. Sales hears it. Reviews capture it. Marketing, meanwhile, continues to rely on assumptions, trends, and internal language that may or may not reflect real buyer priorities.
When feedback becomes the foundation of a marketing campaign, everything changes. Messaging becomes clearer. Objections are addressed before they are raised. Trust builds faster because prospects hear themselves in your story.
The first shift is mindset. Feedback is not about fixing problems alone. It is about identifying demand. When customers explain why they chose you, what nearly stopped them, or how they describe success after buying, they are handing you ready-made positioning. These are not opinions. They are market signals.
High-performing teams treat feedback like data, not anecdotes. Patterns matter more than individual comments. If five customers describe your service as “finally simple,” that is not a compliment. It is a message. If prospects consistently ask the same question before buying, that question belongs in your next campaign headline, landing page, or email sequence.
The second shift is translation. Customers rarely speak in polished marketing language. That is a strength, not a weakness. The goal is not to clean up their words but to preserve their meaning. The closer your messaging mirrors how customers talk about their problems, the less friction exists in the buying process.
This is where revenue impact shows up. Campaigns rooted in customer language outperform because they reduce cognitive load. Buyers do not have to decode what you mean. They immediately recognize relevance. That recognition accelerates decision-making and shortens sales cycles.
The most effective organizations also close the loop internally. Marketing shares campaign insights with sales. Sales reports which messages resonate most in conversations. Support flags new patterns emerging from customer interactions. Feedback becomes a shared asset rather than a static report.
Leaders play a critical role here. When executives ask how customer insight informed a campaign, not just how it performed, they reinforce a culture of listening. Over time, this discipline compounds. Each campaign gets sharper because it builds on what the market already confirmed.
Turning insight into revenue is not about more surveys or complex tools. It is about intention. It is about deciding that no campaign launches without evidence from real customers. It is about recognizing that your audience is already telling you how to grow, if you are willing to listen closely enough.
In an environment where attention is scarce and trust is fragile, customer-led marketing is not a nice-to-have. It is a competitive advantage hiding in your inbox, your call notes, and your reviews.
The Bottom Line
When customer feedback drives your marketing strategy, relevance replaces guesswork and revenue follows. The companies that listen best are the ones the market rewards most.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Common Employee Benefits Compliance Mistakes (And How to Avoid Them)
Employee benefits compliance is one of the most overlooked risk areas for employers. While most organizations focus on offering competitive benefits, many unintentionally expose themselves to penalties, audits, and employee disputes through avoidable compliance mistakes.
One of the most common errors is assuming carriers or brokers handle compliance automatically. While vendors may provide guidance, the legal responsibility ultimately rests with the employer. Missing required notices, outdated plan documents, or incorrect filings can trigger significant penalties even when coverage itself is strong.
Another frequent issue is incomplete or inaccurate plan documentation. Summary Plan Descriptions (SPDs) are often outdated, missing required language, or never distributed properly to employees. This becomes especially problematic during employee disputes or Department of Labor audits, where documentation gaps can quickly escalate liability.
Employers also underestimate the risk of ACA reporting errors. Incorrect employee classifications, late filings, or mismatched data between payroll and benefits systems can result in unexpected fines and IRS notices--often months or years after the mistake occurred.
Finally, many organizations fail to recognize their fiduciary responsibilities. Decisions around plan fees, vendor selection, and benefit changes must be documented and made in the best interest of employees. A lack of formal review processes can create fiduciary exposure, even when no wrongdoing is intended.
The good news is that most compliance issues are preventable. Regular compliance reviews, updated documentation, coordinated payroll and benefits data, and proactive advisor support can dramatically reduce risk. In today’s regulatory environment, compliance isn’t just an administrative task–it’s a critical component of responsible benefits management.
The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at cmcc.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3539.