Articles

Supplementing Base Coverage with Limited Benefit Plans In the dynamic environment of employee benefits, employers are continually working to provide comprehensive coverage that meets the diverse needs of their company’s workforce. Limited benefit plans have emerged as a pragmatic solution, offering targeted coverage for specific healthcare needs or financial protections. Limited benefit plans, also commonly known…

PA Chamber Leads Statewide Coalition Calling for Elimination of PA’s Start-Up Tax Source: PA Chamber of Business and Industry Last week, the Pennsylvania Chamber of Business and Industry led a coalition of more than 70 chambers of commerce across the Commonwealth in calling on Governor Josh Shapiro and members of the General Assembly to improve…

Inbound or Outbound Marketing: Which one is best for your small business? Understanding the difference between inbound and outbound marketing is key to crafting effective strategies. Inbound marketing attracts customers through valuable content and SEO, fostering organic reach and engagement. Outbound marketing pushes messages to a broad audience through traditional advertising methods like TV and…

A Look Ahead for the Week of June 3, 2024 Source: PA Chamber of Business and Industry House and Senate lawmakers are back in Harrisburg this week and, as always, the PA Chamber is currently monitoring several pieces of legislation with the potential to impact the state’s business community. Childcare Subsidy Eligibility (H.B. 1486) House…

PA Chamber Backs Federal Bill to Reduce Regulatory Burden on Small Businesses Source: PA Chamber of Business and Industry The PA Chamber recently joined a national coalition of business associations in calling on Congress to pass bipartisan legislation to protect small business owners from excessive federal regulations. In a letter led by the U.S. Chamber…

The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales Behind-the-scenes videos (BTS) provide authenticity and transparency, boosting brand exposure and emotional connection with the audience. Sharing exclusive, behind-the-scenes content can increase social media following and visibility through engaging, shareable videos. BTS content builds trust with consumers by humanizing the brand and showcasing the passion…

The Final DOL Fiduciary Rule is Here! Source: McKonly & Asbury On April 23, 2024, the US Department of Labor (DOL) issued a final rule (the Final Rule) expanding the definition of an “investment advice fiduciary” with respect to employee benefit plans and IRAs for purposes of determining who is a “fiduciary” under the Employee…

5 Emails that Will Grow Your Business Implementing a lead magnet on your website is crucial for capturing the email addresses of interested visitors, offering them a valuable resource in exchange An effective email campaign is essential for building trust with potential customers, utilizing a series of welcoming messages to make a memorable impression. Various…

Lawmakers Rally Behind PA Chamber’s Top Priorities An op-ed published last week in the Allentown Morning Call endorsed several key tax reforms that top the PA Chamber’s priority list. The piece, written by state Reps. Zack Mako (R-Lehigh), Robert Leadbeter (R-Columbia), and Tom Jones (R-Lancaster), described testimony delivered during legislative hearings, including one hosted at The Columbia…

How to Use AI to Assess Your Competition Source: CO – by the U.S. Chamber of Commerce May 22, 2024 Author: Miranda Fraraccio, CO – Contributor Regardless of their business stage or industry, companies need to observe their competition to gain insights into their strategies and understand how to differentiate themselves. Competitive analysis tools powered…