Articles

How to Conduct Competitive Research: Sizing up the Competition Source: CO by U.S. Chamber, Jamie Johnson , Contributor Competitive research can reveal trends in the marketplace and gaps in your business plan. Here’s how to implement it. Competitive research is a crucial part of any good marketing and business plan. Many companies lose business to competitors…

Turn Insight into Revenue: How Customer Feedback Can Power Your Next Marketing Campaign Source: Chamber Today Customer feedback is not just a service tool. It is a growth asset hiding in plain sight. The most effective marketing campaigns today start with listening, not brainstorming. When feedback shapes messaging, relevance increases and acquisition costs fall. The…

Common Employee Benefits Compliance Mistakes (And How to Avoid Them) Employee benefits compliance is one of the most overlooked risk areas for employers. While most organizations focus on offering competitive benefits, many unintentionally expose themselves to penalties, audits, and employee disputes through avoidable compliance mistakes. One of the most common errors is assuming carriers or…

How Do I Know If My Valuator Is Qualified? A New Exposure Draft Explores the Topic Source: McKonly & Asbury; Clay Dimpsey On January 5, 2026, The Appraisal Foundation published an Exposure Draft that seeks to “assist stakeholders in recognizing the attributes of a competent appraiser.” The Exposure Draft focuses on defining competency and provides methods of…

Last Week in the Legislature Source: PA Chamber of Business & Industry The Pennsylvania House of Representatives returned to committee session last week, concluding the process of budget hearings on Gov. Josh Shapiro’s Fiscal Year 2026-27 spending proposal and advancing legislation that would amend and expand the Pennsylvania Human Relations Act.   Human Relations Act…

The First 30 Minutes of a Leader’s Week Source: Chamber Today The first half hour of a leader’s week quietly shapes priorities, pace, and performance. Most leaders begin reactively, letting email and meetings set the agenda. Intentional leaders use this window to decide what matters before the week decides for them. A disciplined 30-minute reset…

Not All Employee Mistakes Are Created Equal: How to Turn Errors into Growth Conversations Source: Chamber Today Not all employee mistakes signal the same problem, and leaders weaken accountability when they respond to every error the same way. Learning mistakes should be met with curiosity and coaching, not correction, to encourage growth and initiative. Execution…

How to Build a Talent Pipeline Source: CO by U.S. Chamber, Miranda Fraraccio , Contributor From having a defined company culture to engaging with customers and followers on social media, learn ways to pique the interest of qualified candidates when hiring. Every company wants the best talent, but recruiting top candidates with the required skills…

Making Sense of Different Nonprofit Audits Source: McKonly & Asbury; Erin Pabon-Busansky In the nonprofit world, the word “audit” is used different ways by funders, board members, regulators, and others. A financial statement audit, a Yellow Book audit, and a Single Audit may sound similar, however, they serve very different purposes and come with different…

Why Most Marketing Content Fails and the Framework That Actually Makes It Work Source: Chamber Today A proven blueprint to attract attention, earn trust, and drive growth Most marketing content fails not because of poor execution, but because it is created without a clear purpose tied to how buyers actually decide. Content that works follows…