Posts by kmckinnon

Humanize Your Brand to Win Bigger Deals Source: Chamber Today Buyers aren’t just comparing features; they’re choosing partners they trust. B2B sales are increasingly emotional, not just rational. Brands that show empathy, values, and humanity close bigger, longer-term deals. The key: align your storytelling, culture, and client experience with what people feel, not just what…

Waste Not: Solutions for Food Supply Chain Losses Source: McKonly & Asbury; Brett Bauer, Author Whether you’re a farmer experiencing price volatility, a food manufacturer facing a less reliable supply chain, a grocery store responding to customers’ ever-rising expectations on what “fresh” looks like, or a household consumer still recovering from a challenging inflationary environment,…

How to Apply for Small Business Tariff Refunds Source: C.O. by U.S. Chamber The U.S. Supreme Court’s recent decision to strike down certain tariffs imposed under the International Emergency Economic Powers Act (IEEPA) has created an opportunity for many small businesses to seek refunds. However, navigating the refund process can be complex. Here’s what small businesses need…

How to Conduct Competitive Research: Sizing up the Competition Source: CO by U.S. Chamber, Jamie Johnson , Contributor Competitive research can reveal trends in the marketplace and gaps in your business plan. Here’s how to implement it. Competitive research is a crucial part of any good marketing and business plan. Many companies lose business to competitors…

Turn Insight into Revenue: How Customer Feedback Can Power Your Next Marketing Campaign Source: Chamber Today Customer feedback is not just a service tool. It is a growth asset hiding in plain sight. The most effective marketing campaigns today start with listening, not brainstorming. When feedback shapes messaging, relevance increases and acquisition costs fall. The…

Common Employee Benefits Compliance Mistakes (And How to Avoid Them) Employee benefits compliance is one of the most overlooked risk areas for employers. While most organizations focus on offering competitive benefits, many unintentionally expose themselves to penalties, audits, and employee disputes through avoidable compliance mistakes. One of the most common errors is assuming carriers or…

How Do I Know If My Valuator Is Qualified? A New Exposure Draft Explores the Topic Source: McKonly & Asbury; Clay Dimpsey On January 5, 2026, The Appraisal Foundation published an Exposure Draft that seeks to “assist stakeholders in recognizing the attributes of a competent appraiser.” The Exposure Draft focuses on defining competency and provides methods of…