Posts by kmckinnon

Is Your Social Marketing Working? Source: CO, By U.S. Chamber Emily Heaslip , Contributor How to Monitor Your Social Media ROI With Analytics Social media analytics can power product development, better brand messaging, and improved customer service. Learn how. Social media analytics can tell you a lot more than how many people looked at your most recent…

What to Expect from the Economy in 2026 Source: U.S. Chamber of Commerce A strong economy means more opportunities for growth in communities across the country. It means higher paychecks and more chances for Americans to reach their American dream. The U.S. Chamber has a bold plan for achieving a sustained level of at least 3% real…

The One Big Beautiful Bill Act (OBBBA) “No Tax on Overtime” Employer Summary Source: McKonly & Asbury; Collaborator- Mark Heath, Partner What Is the Deduction? For tax years 2025–2028, individuals may claim an above-the-line federal income tax deduction for “qualified overtime compensation”— the premium portion of overtime pay required under the Fair Labor Standards Act…

Using Financial KPIs to Strengthen Strategic Planning and Performance Management Source: McKonly & Asbury As the final article in McKonly & Asbury’s series for 2025’s National Entrepreneurship Month, this article will focus on the future and matters that drive business success. The focus of the information below is related to the use of Financial Key…

The Difference Between Sales and Marketing, and Why You Need to Know Source: CO, By U.S. Chamber Julianna Lopez , Contributor Discover the difference between what sales and marketing teams do, and how managers can differentiate them to achieve business goals. Sales and marketing typically function as two distinct departments within an organization. However, both…