Articles

Legacy and Longevity: A Playbook for Owner-Operators Who Think Long-Term  Smart business owners know: legacy starts long before exit. Growth rooted in values builds staying power. Your wisdom is an asset—document it and pass it on. Deep community ties are part of your long-term equity. Succession is strategy, not retirement.  616 words ~ 3 min.…

Ready. Set. Scale. Source: CO by US Chamber of Commerce As the new year approaches, certain consumer trends are expected to continue in 2025, while others may have run their course. In this installment of CO–’s premier event series, Ready. Set. Scale., small business experts discussed what they can expect from consumers in the new year…

3 Big Hiring Trends to Watch For in 2025 Source: Emily Heaslip, CO by U.S. Chamber of Commerce Businesses looking to grow in 2025 may also be hiring new employees. As your company prepares to hire or retain employees in 2025, here are the big hiring trends to watch for. The use of AI is…

The Smarter Way to Grow Customer Value Growth isn’t about getting more leads—it’s about making more of the customers you have. Alex Hormozi’s Four R’s—Retain, Review, Refer, Resell—focus on post-purchase impact. Traditional marketing builds attention. Hormozi’s model builds revenue. Combine both strategies for stronger loyalty, social proof and long-term profitability. Focus on what happens after…

Financial Resilience for Nonprofits: Navigating Uncertain Times Source: McKonly & Asbury Given the present uncertainty that is a reality for many nonprofits, particularly with the fluctuations in federal funding, it is important to consider the factors that allow an organization to continue fulfilling their mission regardless of the economic or political environment. To establish a…

House Passes Budget Plan, Paving Way for Extension of 2017 Tax Cuts Source: PA Chamber of Business and Industry The U.S. House of Representatives last week adopted a budget resolution that clears a procedural path for extending key provisions of the 2017 Tax Cuts and Jobs Act. The 216-214 vote last Thursday follows Senate passage and allows Republicans…

Employee Benefit Surveys Can Aid Management Understand Employee Realities Companies today recognize that the business environment is very competitive, and that attracting and retaining top talent requires more than offering a competitive salary. Employee benefits play a critical role in shaping workplace satisfaction, enhancing productivity, and fostering loyalty. However, the effectiveness of a benefits program…

AI Isn’t Replacing SEO—It’s Redefining It Google’s AI-generated search summaries shift SEO from rankings to relevance. Local businesses must prioritize clarity, context, and authority in their content. Structured data, featured snippets, and site experience now influence AI visibility. Building topical depth helps businesses become the trusted source AI turns to. Winning SEO in 2025 means…

Tariff Survey: Tell Us the Good, the Bad, the Certain, and the Uncertain Your Chamber is committed to representing your interests as we continue to advocate at the local, county, state, and federal level.  Recently, members of our federal delegation sought input from the Chamber about the real-time impacts of trade policy, including tariffs, and…

Recognition is Free—But It Might Be the Most Valuable Investment You Make  Employee recognition costs nothing, but delivers massive returns. Specific, timely praise boosts morale, retention, and productivity. A consistent habit of appreciation builds a resilient, loyal culture. Small acts of recognition create big business impact. Leaders set the tone—start with one shout-out a day.…