Last Week In the Legislature
Source: PA Chamber of Business and Industry
The Pennsylvania Senate returned to Harrisburg last week, extending its focus beyond state budget negotiations as the upper chamber kicked off the official start of the fall session. Having already sent budget-related fiscal code legislation back to the House of Representatives earlier this month, the state Senate reconvened to consider measures related to civil justice reform, data security, and youth social media use. The House will return to session tomorrow.
Here is a rundown of what happened last week in the legislature of relevance to the business community.
Clean Slate Expansion
The Senate Judiciary Committee met last Tuesday to consider House Bill 689. This bipartisan legislation would expand Pennsylvania’s Clean Slate law to provide for the automatic sealing of certain nonviolent drug-related felonies, given the individual in question has remained crime-free for a period of at least 10 years.
Pennsylvanians with old criminal records are often reluctant to join the workforce out of embarrassment or concern that their records will be used against them. The bill encourages employment among this population and has a minimal impact on employers who are already prohibited in most cases from considering criminal history when making employment decisions.
The PA Chamber supported this legislation (CLICK HERE for our memo), which was later amended to include expungements for individuals granted pardons and reported out of committee by a bipartisan 12-2 vote.
Social Media Access/Data Security
The Senate Communications and Technology Committee met last Tuesday morning to review Senate Bill 22. This legislation regulates access and data collection of minors on social media platforms, including provisions requiring parental consent and notification and allowing individuals to request deletion of information obtained as a minor.
The bill initially included a private cause of action and concurrent jurisdiction for local district attorneys, but the PA Chamber worked with our members and legislators on an amendment to remove these provisions. The amendment passed unanimously. As amended in committee, the Pennsylvania Attorney General now has exclusive jurisdiction to bring claims under the proposed legislation, a far preferable approach to enforcement.
Separately, the same committee also considered Senate Bill 824 during its meeting on Tuesday. This legislation updates the Breach of Personal Information Notification Act to require notice to the Pennsylvania Attorney General and provide for credit monitoring for individuals whose data was breached.
The bill was amended in committee to better define the data subject to credit reporting and monitoring as a combination of an individual’s first and last name with a social security number, bank account, driver’s license, or state ID number. The amendment also clarifies that a business may satisfy the credit monitoring requirement by providing notice of monitoring services that are available at no cost.
Both S.B. 22 and S.B. 824 were subsequently reported by the committee unanimously. The PA Chamber will continue to monitor these bills as they move forward.
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Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.
Member News – September 27, 2023
The Exchange Calls for Entries
The Exchange calls for entries for their October 16th show "Food for Thought" and their annual "Cash & Carry" will celebrate 10 years this November. Learn more on how to enter your artwork.
Fromm Electric to Celebrate 100 years
Join Fromm Electric on September 28th from 11-1 pm at Fromm's Bloomsburg branch for an outdoor BBQ featuring a catered lunch and amazing giveaways from suppliers such as Milwaukee, Signify, and Eaton. The event is "rain or shine,". Find more details.
Steinbacher, Goodall & Yurchak Now Has Six Locations Throughout Northeast and Central Pennsylvania
Steinbacher, Goodall & Yurchak, an elder law firm with current locations in State College, Wilkes-Barre, Williamsport, Wyalusing and Wysox, Pa., is pleased to announce the opening of a new office, located at 1913 East Pleasant Valley Blvd. in Altoona. Learn more about this new location.
Bluegrass Grammy Winner Coming to Weis Center
The Weis Center for the Performing Arts will welcome bluegrass/roots band Molly Tuttle & Golden Highway on Friday, Sept. 29 at 7:30 p.m. at the Weis Center. Learn More.
Betsy Lockwood of SEDA-COG selected for Appalachian Leadership Institute Fellow
The fifth class of Appalachian Leadership Institute fellows were selected via a competitive application process. Elizabeth Lockwood, Director, Project Development/Grants, Economic Development Program, SEDA-Council of Governments (SEDA-COG), Lewisburg, was one of the 40 selected to participate. Learn more about the Appalachian Leadership Institute.
First Columbia Bank Photography back in 2023
McKonly & Asbury Hosting Cybersecurity Conference
McKonly & Asbury, along with co-hosts CYBIR and PrismWorks Technology, Inc. will hold a IT Risk Management & Cybersecurity Conference on October 3rd. Learn More and register here.
CSIU offers a Community Health Worker Training Program
Community Health Workers (CHWs) are trained public health professionals who know their community and have the heart for helping others and serving their community. Learn more about the program the CSIU is offering here.
Chamber members are hiring
Check out the Job listings page on the Chamber's website for the latest postings. Have a job you would like posted? Reach out to Brenda Flanagan at bflanagan@columbiamontourchamber.com.
PA CareerLink, Columbia Montour hosting Job Fair Oct. 5th
The 2023 Columbia-Montour Fall Job Fair will be held on Thursday, October 5th at the LCBC Church campus, 2421 Columbia Blvd., Bloomsburg, PA. The event will begin at 11:00 a.m. and close at 2:00 p.m. Businesses interested in attending can register here. Space is limited.
MARC posts an invitation to Bid for 2024 Lawn Care
Sealed bids for lawn care at the various properties managed by the Montour Area Recreation Commission (MARC) will be received by MARC at any time until 6:59pm on Monday, October 23, 2023. Get the invitation to bid packet here.
Non-Profit Leadership Series Happening October 4th.
Community Giving Foundation, in partnership with the United Way in our region, is excited to invite you to the next session of the 2023-2024 Nonprofit Leadership Series. The Nonprofit Leadership Series provides free professional development opportunities to nonprofit leaders on a variety of topics. Learn more.
Covered Bridge Festival happening October 5 - 8
The 41st Annual Covered Bridge & Arts Festival will have something for everyone! The Festival is one of the largest craft festivals on the East Coast, and four-day annual attendance is typically near 150,000 visitors. Learn more.
Bloomsburg Theatre Ensembles Improv Nights return this fall
Bloomsburg’s premier improvisational comedy troupe will entertain audiences with hilarious games, ridiculous scenes, and other feats of unscripted comedy. This long-awaited returning program is perfect for fans of “Whose Line Is It Anyway” and Second City. Learn more.
Bloomsburg Children's Museum October Events
Two special events are happening at the Bloomsburg Children's Museum in October. Mom & Son Dinosaur Brunch and Harry Potter Day. Learn more.
Apollo Point Hosting Dogtoberfest
October 13 - October 15 the first ever Dogtoberfest benefit will be held at Apollo Point. Learn more!
NEPIRC Manufacturing Day: October 13
Join NEPIRC on Friday, October 13th to celebrate the many contributions of our region’s manufacturing industry! At Manufacturing Day, you’ll be able to see product demonstrations; learn more about the cool products made right here in our local communities, and more!
Affordable Care Act Refresher - Employer Responsibilities Webinar to be held in October
Join the My Benefit Advisor compliance team for a review of ACA rules and regulations as well as best practices. They will provide key information for our broker partners to share with their Applicable Large Employers (ALEs), employers close to the 50-life threshold, and level/self-funded groups under 50. Click here to register.
Thrivent hosting fellow Chamber Member Cardinal Estate Planning for a workshop
Join Thrivent Financial and Cardinal Estate Planning for an informational estate planning workshop focused on estate planning on October 26th. Learn more about this workshop.
Bloomsburg YMCA looking for Trunks
Bloomsburg YMCA is searching for families, businesses, and organizations to participate in Trunk or Treat! See more details.
Celebration Villa Hosting Fall Festival
October 25th Celebration Villa of Berwick will be hosting a Fall Festival. This event is open to the public! There will be several activities to do such as: pumpkin painting, spooky cookie decorating, a walk through the haunted courtyard, trick or treating, and more!
Luzerne County Community College hosting Fall Career Fair
LCCC will be hosting a fall Trades & Technology Career Fair in November and is looking for businesses to participate. Learn more and register today!
Unleash the Potential of New Managers with Leadership Development
- New leaders must be willing to learn, develop communication skills, and adjust relationships.
- Transparent information sharing establishes trust and repeats important messages.
- Listening is a key communication skill and should be prioritized.
- Treat everyone equally and objectively when making tough decisions.
- Be respectful of team members' perspectives and strive for self-improvement.
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Making the transition from being one of the team to being the boss can be a challenge, and many managers are not sure where to start. As your business grows, it’s normal for some leaders to feel stretched outside their comfort zone. But you don’t want to leave them there. Help new leaders find success, retain your best employees, and develop a positive workplace culture when you emphasize and train around key leadership traits.
A Willingness to Learn
Often new leaders get promoted because they excel technically in their field. However, as managers, the focus shifts from personal performance to team performance. And this change requires leaders to learn the roles of everyone on the team and how they all fit together. New leaders who think they already know everything miss a vital learning opportunity. According to Harvard Business Review, “Managers often fail in their new role, at least initially, because they come to it with misconceptions or myths about what it means to be a boss.” Employees will have more respect for managers who approach them both as a learner and a leader.
Boost Your Communication Skills
A good boss needs to have communication skills that go beyond those of their team members. Clearly delivering ideas and instructions requires written and oral communication skills that may be beyond new managers incoming skill level. It may surprise some leaders that one of their most important communication skills is actually listening so that employees feel heard. Insight Global, an international staffing firm, recommends prioritizing listening, along with these communication essentials:
- Be transparent and establish trust by sharing information on time, with clear expectations.
- Repeat messages that are important to ensure understanding.
- Set clear calls to action with instructions on what, when, and why tasks need to be done.
- Make yourself available for collaboration and ideas.
- Think about the future when communicating to have mutually beneficial conversations.
Review Your Relationships
As employees become leaders, it’s natural for their professional relationships to change. Projecting authority can be challenging when managers have friendly and relaxed relationships with team members. The transition requires some delicacy, and new leaders certainly want to avoid coming on too strong to establish authority. One group of researchers set out to discover the best ways to manage people who are also friends. After surveying 200 male and 200 female first-time managers across 17 countries, they identified these best practices.
- Acknowledge the power shift in relationships sooner rather than later.
- Be honest and open with friends who become direct reports.
- Ensure fairness by treating everyone equally, extending invitations for lunch, etc.
- Don't let emotions get in the way when making tough decisions; use objective data to treat everyone fairly.
- Manage how much information is shared on social media to maintain credibility and respect boundaries.
The Bottom Line
Becoming a successful boss and leader takes practice, but new leaders can develop these skills with the right expectations. Communication, listening, and creating a positive workplace are all important considerations for a new leader. Good leadership always begins with respect for your team members’ perspectives, values, and needs. By taking these principles into account each day and striving towards self-improvement, new leaders will find their hard work and dedication rewarded.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers.
Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.
New Member Highlight – NEPA Vascular Institute
With over 35 years of combined expertise, NEPA Vascular Institute at 1918 W. Front St. in Berwick, offers a wide range of services focused on venous and arterial disease. Recently they added two hyperbaric oxygen therapy chambers to help in the healing process of many types of wounds. This care will enhance the lives of many individuals living with chronic wounds withing Columbia and Montour Counties.
Decommissioning of Telefile Hurts Small Business
Author: Chris Berleth, President, Columbia Montour Chamber of Commerce
As the Chamber remains laser-focused on our five focus areas, we've had the wonderful opportunity to travel across the Chamber's two-county service area to meet with members of all kinds. In the first quarter, we heard overwhelmingly how important the Chamber's continued focus on advocacy is, and that members view the Chamber as a resource for issues that impact the entire business community. We're excited to meet this need, and recently, one surprising issue that has reached our ears is concern over the decommissioning of the telefile tax filing services at the end of 2023 by the PA Department of Revenue.
If you're unfamiliar with tele-file, it's a service of the Department of Revenue designed to make it easier for taxpayers and tax professionals to file taxes over the phone. Now, the department is asking all taxpayers to transition to myPATH, the department’s online filing system available at mypath.pa.gov. On the surface, this seems like a streamlining process designed to cut costs and make the government more efficient. The problem is, we're not ready.
While we ache for efficiencies and ease of services from the Commonwealth, and applaud such measures as Governor Shapiro's development of the Office of Transformation & Opportunity, which exists to solve problems and address bottlenecks that impact the business communities' interaction with the Commonwealth, provide for a coordinated effort to develop the Commonwealth's economic development and innovation strategy, the elimination of tele-file services is a step backward in the short-term.
Why?
The infrastructure does not yet exist in rural communities for all businesses - including and especially home-based, small businesses, and family farms - to make use of high-speed, broadband internet. That won't happen until we meet the Governor's goals for "broadband for all", and see the expansion of internet access and affordability across our region. Most alarming to us though is the short-sightedness of the proposed answer to those tax filers who are concerned about the decommissioning coming too early. The response from the state has been, "Well, if you don't have internet, you'll just have to go to the local library to file online."
There's nobody that we're more happy to promote than our local libraries, but solutions like these are not solutions at all, and we should be making it easier, not more difficult, for businesses to file. We shouldn't be adding barriers to the process such as library business hours, or transportation.
To this end, and based on the concern we've heard from businesses and members, like the Columbia County Farm Bureau, we're hoping that Governor Shapiro will see an easy solution: let's align the goals of the Governor's PA Broadband Redevelopment Authority and the billions of dollars invested therein which will see soon translate to near-universal broadband in Pennsylvania, with the decommissioning of tools like telefile.
Let's not make it harder to do business in Pennsylvania.
To this end, the Board of Directors of the Columbia Montour Chamber of Commerce endorsed this letter to Governor Shapiro this morning.
The Implications of a Government Shutdown on Business, the Economy
Source: U.S. Chamber of Commerce
Author: Neil Bradley, EVP, Policy, US Chamber of Commerce
As the odds of a federal government shutdown increase, businesses should be ready. In the below memo to members, U.S. Chamber of Commerce Executive Vice President Neil Bradley provides details about the possible length of a shutdown and the implications for the business community and the economy.
SUMMARY
Why it matters: If a shutdown happens, “it is likely to be significant in duration with no clear path for reopening the government,” Bradley explains.
Americans, businesses, and communities will be impacted, as recent shutdowns show:
- National park closures meant lost tourism revenue to local communities, hurting small businesses.
- Federal permits were delayed, stopping energy producers, brewers, and crab fishermen from working.
- Employees of federal contractors were furloughed with many fearing they would not be reimbursed for lost pay.
Looking ahead: Should a shutdown happen, it would likely come to an end when one side relents to public pressure and realizes that a shutdown is a flawed legislative strategy.
Bottom line: A functioning economy requires a functioning government. Congress should continue working to avoid a shutdown.
MEMO to US CHAMBER MEMBERS
Despite the fact that the Biden Administration and Congressional leaders from both parties in the House and Senate want to avoid a government shutdown, there is a substantial consensus that a shutdown will occur at the beginning of the fiscal year on Oct. 1. If a government shutdown does occur, it is likely to be significant in duration with no clear path for reopening the government.
Background on Shutdowns
A government shutdown at the beginning of the fiscal year would mark the fourth shutdown in a decade and the sixth since 1995. In each case, the government was shuttered because a portion of the Congress (always on a partisan basis) refused to support legislation to keep the government open absent some change in spending or policy. In other words, some group of policymakers leverage the “must-pass” legislation to keep the government open to secure their own priorities. While members of both parties have attempted to leverage the necessity of an open and operating government, no one has successfully used a shutdown to change policy in at least the last 25 years.
Each of the previous shutdowns came to an end when the leveraging party relented and supported / allowed for the passage of a bill to reopen the government. This is usually the result of a combination of public pressure and a realization that shutting down the government as a means of leverage is a flawed legislative strategy, and ultimately bad for the American people.
Potential Length
The last government shutdown, from December 2018 to January 2019, was 35 days in length, two-thirds longer than the previous record of 21 days in 1995/96.
It is difficult to predict how long any shutdown would last because the conclusion of the shutdown is largely dependent on when the leveraging party feels the need / ability to support or allow for a reopening of the government.
The history of government shutdowns since 1995 shows a decreasing willingness on the part of the leveraging party to agree to reopen the government. This is important because the best way out of a shutdown is to demonstrate that those wanting to keep the government closed are a small minority within their own party.
As illustrated in the table below, in 1995 and 1996, the votes to reopen the government enjoyed near unanimous support from both parties. Beginning in 2013, the leveraging party, especially in the House, has shown an increasing willingness to oppose reopening:
- In 2013, House Republicans opposed reopening 144 to 87;
- In 2018, House Democrats opposed reopening 144 to 45; and
- In 2019, House Republicans opposed reopening 183 to 6.
At the moment, there is no clear path to reopening the government should a shutdown occur. This is due to the following reasons: the very tight margins in the House, the likely difficulty in securing a majority of the majority to reopen the government, and the threats by supporters of a shutdown to utilize a motion to vacate to attempt to throw the House into chaos.
On the other hand, the increasing need for disaster aid funding combined with the normal build-up of pressure during a shutdown could bring it to a quick end, but those pressures are likely to only change marginally from the conditions present at the outset.
Bottom line: In the current environment, as hard as it may be to avoid a shutdown, it would be even harder to get out of it. This points to an extended shutdown.
Modern Shutdown History

Implications for the Business Community and the Economy
Economists often assert that the macroeconomic impact of a government shutdown is relatively mild. This conclusion is largely based on viewing the economic impact solely through the lens of federal spending in the economy. During a shutdown mandatory spending continues and, while discretionary spending halts, when the government reopens federal employees and agencies are made whole meaning total federal spending is unchanged.
This approach fundamentally misses the microeconomic impacts for the private sector and Americans and communities across the country. Individuals and businesses rely on the discretionary functions of government on a daily basis. From passports and permits to clinical trials and contractors, a well-functioning economy requires a functioning government.
In a 2018 report, the non-partisan Congressional Research Service detailed some of the impacts of past government shutdowns:
- Health. New patients were not accepted into clinical research at the National Institutes of Health (NIH) clinical center; the Centers for Disease Control and Prevention ceased disease surveillance; and hotline calls to NIH concerning diseases were not answered.
- Law Enforcement and Public Safety. Delays occurred in the processing of alcohol, tobacco, firearms, and explosives applications by the Bureau of Alcohol, Tobacco, and Firearms; work on more than 3,500 bankruptcy cases were suspended; recruitment and testing of federal law enforcement officials were cancelled, including the hiring of 400 border patrol agents; and delinquent child-support cases were delayed.
- Parks, Museums, and Monuments. Closure of 368 National Park Service sites (loss of 7 million visitors) occurred, with loss of tourism revenues to local communities; and closure of national museums and monuments (reportedly with an estimated loss of 2 million visitors) occurred.
- Visas and Passports. Approximately 20,000-30,000 applications by foreigners for visas went unprocessed each day; 200,000 U.S. applications for passports went unprocessed; and U.S. tourist industries and airlines reportedly sustained millions of dollars in losses.
- American Veterans. Multiple services were curtailed, ranging from health and welfare to finance and travel.
- Federal Contractors. Of $18 billion in Washington, DC, area contracts, $3.7 billion (over 20%) were affected adversely by the funding lapse; the National Institute of Standards and Technology (NIST) was unable to issue a new standard for lights and lamps that was scheduled to be effective January 1, 1996, resulting in delayed product delivery and lost sales; and employees of federal contractors were furloughed without pay.
Even the relatively brief 16-day shutdown in 2013 had significant negative impacts on business operations and the economy as detailed in a 2013 report by the Office of Management and Budget:
- The Bureau of Land Management (BLM) was unable to process about 200 Applications for Permit to Drill, delaying energy development on Federal lands in North Dakota, Wyoming, Utah, and other states.
- The Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau was unable to issue export certificates for beer, wine, and distilled spirits, more than two million liters of U.S. products were left sitting at ports unable to ship.
- Banks and other lenders could not access government income and Social Security Number verification services. Two weeks into the shutdown, the Internal Revenue Service (IRS) had an inventory of 1.2 million verification requests that could not be processed, potentially delaying approval of mortgages and other loans.
- The Small Business Administration (SBA) was unable to process about 700 applications for $140 million in small business loans, and the Federal Housing Administration (FHA) was unable to process over 500 applications for loans to develop, rehabilitate, or refinance around 80,000 multifamily rental units.
At a U.S. Chamber of Commerce Foundation event during the last shutdown in 2018, the Foundation highlighted some of the real-life consequences:
- Riverview Hotel, a small family-owned business with a history dating back to 1920, relied on a park-service-operated ferry to transport guests to the island. This ferry service came to a halt during the government shutdown, resulting in substantial income losses totaling tens of thousands of dollars and causing permanent employee layoffs. This hotel also had been counting on a small business loan to aid in its recovery from a recent hurricane. The pause in loan approvals and disbursement, coupled with subsequent backlog issues at the Small Business Administration, triggered financial instability for numerous businesses facing similar circumstances.
- Information Technology Coalition, Inc., a government contractor supporting agencies like NASA, DOT, and DOJ, had to furlough nearly 60% of their workforce spanning 25 states. Employees depleted their vacation and sick leave and endured weeks without pay, which was never reimbursed by the government. This situation also poses a threat to our national security as critical agencies operate with reduced staffing levels.
- Even routine tasks such as obtaining permits for new beer labels or new boats were left unanswered for weeks, as exemplified by the experiences of FV Holdings LLC and TapRM. These delays resulted in significant financial losses, amounting to thousands of dollars.
Each of these business stories mirrors the struggles faced by businesses across the country – struggles that would resurface if the government were to shut down again.
Please call us if you wish to discuss this further or if we can be of any assistance as you navigate the impacts of a potential shutdown on your business. Thank you.
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As a member of the U.S. Chamber of Commerce, the Columbia Montour Chamber funnels timely and critical information and resources on federal policy and national trends in small business growth to its members, including articles like these.
The Foundation of the Columbia Montour Chamber of Commerce Invests in Local Students’ Futures
Earlier this month, The Foundation for Free Enterprise Education (FFEE) recognized the Foundation of the Columbia Montour Chamber of Commerce for 25 years of investment in students from Columbia and Montour Counties through Pennsylvania Free Enterprise Week (PFEW), an award-winning youth leadership and career development program focused on helping high school students understand and celebrate modern business and develop critical employability skills.
The partnership between the two Foundations is made possible through the Department of Community and Economic Development’s Educational Improvement Tax Credit program (EITC). In this program, approved businesses direct tax-deductible contributions to support local students through Educational Improvement Organizations such as FFEE and the Foundation of the Columbia Montour Chamber of Commerce. Over the past quarter century, the Chamber Foundation has allocated over $82,000 in sponsorships so 182 local students could attend PFEW.
With over 50,000 graduates from across the Commonwealth, Pennsylvania Free Enterprise Week typically serves over 1,600 students a year, and in 2023, 1,640 students took the PFEW journey, including 26 from Central Columbia SHS and one from Columbia-Montour AVTS. The students have all expressed what a great experience PFEW has been for them.
“During the week, I gained skills in confidence, trust, leadership, accountability, and honesty in the work environment. I expanded my skills in teamwork, debate, speech, time management and of course, business management.” – Adam Gross, Central Columbia SHS
The student experience is as follows: PFEW participants are grouped into teams of 16 students and one volunteer Company Advisor who run a manufacturing firm for a simulated three-year period. Making the same decisions modern business owners make and competing against other student companies, they are responsible for two judged oral presentations - a simulated stockholders annual meeting where they must present two-year comparative financial statements and results of their operations, and a marketing presentation where they define their target audience and present a wide variety of advertising collateral. Throughout the week, world-class business and motivational speakers address the students on a wide variety of topics geared toward their professional and personal development. This type of education enhances a student’s school experience, and is a vital component of preparing our young people for successful lives and careers.
Regular contributors to the Foundation of the Columbia Montour Chamber of Commerce’s Pennsylvania Free Enterprise Week scholarships include First Columbia Bank and Trust, First Keystone Community Bank, and PPL.
The Foundation for Free Enterprise Education is so very grateful to the Foundation of the Columbia Montour Chamber of Commerce for providing this powerful educational experience to local students. For more information about all FFEE programs, volunteer opportunities, or how you can help, please contact Foundation for Free Enterprise Education VP of Marketing & Development Scott Lee at (814) 833-9576 ext. 8 or scott@pfew.org. More information can be found on the PFEW website, www.pfew.org.
For more information on the important work of the Foundation of the Colombia Montour Chamber of Commerce, visit https://www.columbiamontourchamber.com/foundation/.
Member News – September 20, 2023
IMC Hosting Problem Solving with Root Cause Analysis on September 21st
Root Cause Analysis is a method to properly identify, define, analyze, and solve a problem at its root. This webinar will provide a practical overview and teaches the basic concepts of Root Cause Analysis. Register here.
McKonly & Asbury Hosting non Profit Webinar September 21st
Gary Dubas and Jim Shellenberger, partners and leaders of McKonly & Asbury's Nonprofit segment, will participate in a lively discussion with Steve Sullivan, Chief Executive Officer of CommunityAid on the topic of continuous improvement. Learn more and register here.
Service 1st Welcomes New Chief Financial Officer
Susquehanna Valley United Way Kicks off 2023 Campaign with Breakfast
On September 21st, United Way will kick off their 2023 Campaign with an Ambassador Breakfast where they will announce their vision and goal for this year’s campaign. Learn more.
Bloomsburg Fair Starts FRIDAY!
The 168th Bloomsburg Fair will begin on September 22. Learn what you need to know!
Fromm Electric to Celebrate 100 years
Join Fromm Electric on September 28th from 11-1 pm at Fromm's Bloomsburg branch for an outdoor BBQ featuring a catered lunch and amazing giveaways from suppliers such as Milwaukee, Signify, and Eaton. The event is "rain or shine,". Find more details.
Bluegrass Grammy Winner Coming to Weis Center
The Weis Center for the Performing Arts will welcome bluegrass/roots band Molly Tuttle & Golden Highway on Friday, Sept. 29 at 7:30 p.m. at the Weis Center. Learn More.
First Columbia Bank Photography back in 2023
Code Official Simplifying Functions
Ken Roberts, a 2 year employee at the Borough of Danville has simplified and improved many of the daily functions of the codes department. Learn more about Ken.
CSIU offers a Community Health Worker Training Program
Community Health Workers (CHWs) are trained public health professionals who know their community and have the heart for helping others and serving their community. Learn more about the program the CSIU is offering here.
Commonwealth University Partnering with Google
Commonwealth University (CU) and Google are coming together to support a new public-private partnership to enable Commonwealth University students to earn industry-recognized certificates during their regular undergraduate programs to support their career readiness and help meet the workforce's evolving needs. Learn More.
PA CareerLink, Columbia Montour hosting Job Fair Oct. 5th
The 2023 Columbia-Montour Fall Job Fair will be held on Thursday, October 5th at the LCBC Church campus, 2421 Columbia Blvd., Bloomsburg, PA. The event will begin at 11:00 a.m. and close at 2:00 p.m. Businesses interested in attending can register here. Space is limited.
Knoebels wins Golden Tickets
Non-Profit Leadership Series Happening October 4th.
Community Giving Foundation, in partnership with the United Way in our region, is excited to invite you to the next session of the 2023-2024 Nonprofit Leadership Series. The Nonprofit Leadership Series provides free professional development opportunities to nonprofit leaders on a variety of topics. Learn more.
GAF Helps the Savannah Convention Center
Sitting along the Savannah River in Georgia, the Savannah Convention Center supports a vibrant tourism and meetings industry. Growth in Savannah’s leisure and business travel led to increased demand for larger events and more space. That's where GAF came in. Learn more.
Covered Bridge Festival happening October 5 - 8
The 41st Annual Covered Bridge & Arts Festival will have something for everyone! The Festival is one of the largest craft festivals on the East Coast, and four-day annual attendance is typically near 150,000 visitors. Learn more.
Bloomsburg Children's Museum October Events
Two special events are happening at the Bloomsburg Children's Museum in October. Mom & Son Dinosaur Brunch and Harry Potter Day. Learn more.
Apollo Point Hosting Dogtoberfest
October 13 - October 15 the first ever Dogtoberfest benefit will be held at Apollo Point. Learn more!
NEPIRC Manufacturing Day: October 13
Join NEPIRC on Friday, October 13th to celebrate the many contributions of our region’s manufacturing industry! At Manufacturing Day, you’ll be able to see product demonstrations; learn more about the cool products made right here in our local communities, and more!
Bloomsburg YMCA looking for Trunks
Bloomsburg YMCA is searching for families, businesses, and organizations to participate in Trunk or Treat! See more details.
Luzerne County Community College hosting Fall Career Fair
LCCC will be hosting a fall Trades & Technology Career Fair in November and is looking for businesses to participate. Learn more and register today!
Do personal stories help or hurt your business?
SUMMARY
- Telling personal stories is an effective way to engage customers and humanize your brand.
- Make sure the story relates to your company's values or mission.
- Use HubSpot's guide to business storytelling as a resource when crafting stories.
- Personal stories do not have to be about you—they can be about your customers too.
- When done well, telling personal stories can help you become known for what makes your business special and attract ideal clients.
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Telling a story is one of the oldest ways humans have of connecting with each other. When it comes to your business, how you share personal stories in public spaces such as social media matters. Recounting life lessons or turning points can inspire and uplift your audience. However, sharing your deepest or darkest experiences with an audience that encompasses long-time friends, employees, clients, and industry partners can negatively affect your business. So, how do you know which stories inspire trust and build your brand and which to avoid? Read on to learn more about how to ensure your personal brand aligns with your business.
Your Mission is Personal
A personal story is different from a ‘confessional’ story. And this distinction can help you separate what goes too far from what supports your business goals. For example, an inspiring story about overcoming an injury to win your college track competition is great, but if the focus is on your college awards or the fascinating details of your surgery it may come across as self-absorbed or out of touch. On the other hand, when you connect overcoming obstacles to your company's values or even your reason-for-being, it works toward creating a positive image of your business and shines a spotlight on your company’s mission.
Social media is a busy place and most consumers are there for deals and entertainment. Ensuring your content connects sends a clear message to your customers: you can trust me with your time.
Hubspot’s guide to business storytelling is a great resource for telling more engaging stories. They advise keeping the following points in mind to keep your stories—even personal ones—on target.
- Captivating stories keep the reader engaged and invested.
- Plausible tales create a believable version of reality for the reader.
- Educational pieces encourage curiosity and further knowledge.
- Relatable content connects readers with familiar people and places.
- Memorable stories use humor, inspiration, even shock.
Use Stories to Reveal Lessons
The best leaders share personal stories that inspire and reveal lessons about how they overcame obstacles and achieved success. Richard Branson does this well in his recent Master Class, where he describes his battle with dyslexia which effectively blocked his formal education. He turned this personal setback into a positive learning experience by sharing how his ability to collaborate, delegate, and see the world in a unique way helped build his business empire. The implied lesson to his audience is that your perceived weakness can become a strength, when you adapt a new mindset. Branson’s course is called “Disruptive Entrepreneurship,” which makes his personal story perfectly aligned. This connection is important because now his dyslexia is more than a confession but a source of inspiration.
Get Personal with Customer Stories
Not every story needs to be about yourself or even your team. Your customer’s lives are a great source of inspiration. Get strategic when you share stories that correspond to your customer avatars. Sometimes customers will voluntarily share their story with you, but expect to devote intentional time following up with customers. Use these tips, provided by Forbes' contributor Stephanie Burns, to collect compelling testimonials and tell better success stories.
- Make sure to ask the right questions. Instead of ‘Would you recommend me to a friend or family,’ try asking ‘How is your life better now that we’ve worked together?’
- When a client sends an email telling you about their success or posts a rave review online, follow up. Set up a time to ask more questions and gather details for your story.
- Don’t wait until the end of the process. Let your audience experience what it’s like to work with you by chronicling the customer journey in real time.
The Takeaway
Telling personal stories can be a great way to humanize your brand and connect with your customers. When you ensure your stories support your business’s goals and connect with your audience, you’ll become known for what makes your business special and attract your ideal clients.
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New Member Highlight – Three Dog Vino
Three Dogs Vino has been making great wine since 2015, they offer over 25 dog-themed wines, including dry, semi-sweet, and sweet wines.
The winery features a variety of red, white, blush, and fruit wines pleasing all palates. Stop by to enjoy a bottle or glass on the relaxing property overlooking a quaint pond.
Check out the winery hours and events here or on their Facebook page.