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The Value of Effective Communication for Employee Engagement

Some of the most impactful decisions a person makes during the course of a year regards those pertaining to personal healthcare for themselves and any affected family members.  For those who are employed, company benefit programs can provide a safety net that offers significant financial protection against any financial obligations arising from such medical situations. 

For employers this presents a challenge, especially in today’s work-from-home environment.  The process of communicating benefit options and boosting employee engagement can be complex and time-consuming as human resource staff must consider the mixed demographics, capabilities and diverse needs of the workforce. Complicating matters, there’s no one-size-fits all communication method to reach all employees. 

But the importance of designing an effective communication strategy cannot be overstated.  The value placed on a company benefit program is a key component in the employer’s ability to attract and retain quality talent.  And employees who understand and utilize a well-designed benefit program are typically more engaged, resulting in a workforce that is typically more productive…resulting in a win for both employer and employees.

The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at or contact Glynis Roberts at (800) 377-3539.

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