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Strengthen Your Recruitment & Retention Efforts

From PA CareerLink Columbia/Montour Counties

Is your organization struggling with recruitment and retention?  Do your employees need help understanding their potential for growth within your organization?  Do you see the value in connecting with local students to raise awareness about career pathways in Central PA? 

If you are thinking YES to any of these questions, we hope you can join the virtual session Building Career Trees® to Support Local Workforce Pathways scheduled for Friday, March 26th from 8:00 am to 3:00 pm, via zoom. Sending a representative from your business will connect you to a network of educators and community partners working to raise awareness of existing career pathways.

This free, virtual event will introduce your business to Mark Perna, an international speaker and bestselling author who also serves as CEO of TFS Results, a strategic consulting firm at the forefront of the national paradigm shift in education and workforce development. Participants will hear from Mark regarding what businesses can do to promote career awareness in their region and be introduced to his groundbreaking Career Tree® concept and software. Learn more about Career Tree® and find examples here.

The morning will kick off with a keynote address from Mark Perna, followed by an introduction to and training on his Career Tree® online platform, to which all participants will receive complimentary access for three years. The morning session will build the “why” behind the use of Career Trees® in career development and be grounded in local, high-priority occupations (HPOs).

The afternoon will then utilize small-group breakout work to create Career Trees® in a variety of industry pathways, based on HPOs, with your input as a local business. Those in attendance will have access to the Career Tree® platform, the Career Trees® that are created, and a library of Career Trees® that can be used and edited specifically for your business. Your business-specific Career Trees® can help incumbent workers see potential career ladders and pathways within the company, and be used as a recruitment and retention tool for entry-level workers to see their potential for growth within the organization.

Businesses can register by emailing interest to Chris Herman: Please include the names and emails of those wishing to attend.

 Please register by 8:00am on Thursday March 25th. A Zoom link will be sent prior to the event. 

If you have any questions about participation, please reach out to Alice Justice ( or Chris Herman at ( 

This opportunity is being provided thanks to the contributions of Central PA Workforce Development Corporation, Central Susquehanna Intermediate Unit, Williamsport Area School District, and Central Columbia School District through grants awarded by the PA Dept. of Labor & Industry.

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