Area Nonprofits Collaborate for Giving Tuesday Initiative
From Greater Susquehanna Valley United Way
Giving Tuesday began in 2012 as a social media hashtag to increase the amount of charitable giving done throughout the holiday season. Since its inception, Giving Tuesday has grown into the largest charitable giving movement in the world. Every year, Giving Tuesday takes place the Tuesday immediately following Thanksgiving, which this year is Tuesday, Dec. 3.
This year, the Central Susquehanna Community Foundation, Greater Susquehanna Valley United Way, United Way of Columbia and Montour Counties, Berwick Area United Way, and the Ronald McDonald House of Danville came together to discuss the need for a regional, collaborative giving Tuesday campaign.
So, for Giving Tuesday this year, nonprofit organizations throughout Central PA (Columbia, Montour, Northumberland, Union, and Snyder Counties) are teaming up to generate a wave of charitable giving.
Each partner agency provides vital resources to their communities including health, education, mentorship, financial support. The group of partnered agencies will be collecting donations through the website www.centralpagivingtuesday.org, or individuals can choose, through the website, to donate to the agency of their choice. This collaborative campaign is being sponsored by The Daily Item.
“We are hoping that with this cohesive effort across all media channels, non-profits participating in the Regional Giving Tuesday will be in a better position to raise donor dollars because of the concentrated marketing effort,” said Holly Morrison, Central Susquehanna Community Foundation executive director.
The following Chamber members are participating in this collaboration for Giving Tuesday, and anyone interested can make donations on giving Tuesday to these organizations through centralpagivingtuesday.org.
Berwick Area YMCA
Bloomsburg Theatre Ensemble
Cats in Bloom
Central Susquehanna Community Foundation
Columbia Child Development Program
Columbia County Traveling Library
Danville Child Development Center
Foundation of the Columbia Montour Chamber of Commerce
Greenwood Friends School
Ronald McDonald House of Danville
Thomas Beaver Free Library
United Way of Columbia and Montour Counties